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Do you spend most of your day writing? If the answer’s yes, these tips from a Gloucestershire, UK professional copywriter could help make writing anything from a simple email to a major business proposal more effective and more enjoyable. As Julie Andrews sang in The Sound of Music , let’s start at the very beginning. Good writing (effective, engaging writing that gets results) begins with your mental approach before pen touches paper or your fingers hit that keyboard. 1. What’s your business writing objective? It sounds obvious, but how many times have you launched into writing, only to head straight down a metaphorical blind alley at 90 miles per hour! Whatever you need to write, always allocate time to think it through first. Don’t be afraid to daydream either because the mind often comes up with innovative, creative ideas when we relax. That’s why so many good ideas come in the shower or on a long car journey. Though your words gain permanence with keyb...

Internal communication in South Africa finds itself at a turning point that of a shift towards a strategic rather than operational focus. As it becomes apparent that traditional communication platforms alone can no longer deliver behavioural change or impact for the organisation, there is a growing need to place emphasis on strategic counselling, effective outcomes-based measurement, and leadership communication. Assisting communicators in South Africa is the recently released King Report III, a document that sets out the code of good governance across business performance areas such as risk management, internal auditing, compliance, performance assessments, boards and committees, and more. The third revision of the document introduces a section that deals with the governance of stakeholder relations. This has effectively opened the doors for communicators to walk into c-suite, but the onus is now on the profession to demonstrate strategic insights that can deliver against business and...