GAHZLY

Digital media is pervasive today and customers have access to information any time, any where. Be it for shopping, news, entertainment or social interaction, consumers are now exposed to a wide variety of information, and therefore, companies must amp up their digital marketing services to retain customer attention. Managing customer relationships across various digital channels is extremely important for brands today. Effective digital media services can always lead to customer engagement and business ROI. However, the digital strategies have to be relevant and of great quality, in order to attract customers towards a particular product. Some of the strategies include brand strategy, content marketing, data analytics, relevant advertising campaigns, digital media planning and buying, search engine optimization, social media marketing and technology. Creative and world-class digital strategies can help in amping up the returns of a business significantly. It is important for companies ...

Do you spend most of your day writing? If the answer’s yes, these tips from a Gloucestershire, UK professional copywriter could help make writing anything from a simple email to a major business proposal more effective and more enjoyable. As Julie Andrews sang in The Sound of Music , let’s start at the very beginning. Good writing (effective, engaging writing that gets results) begins with your mental approach before pen touches paper or your fingers hit that keyboard. 1. What’s your business writing objective? It sounds obvious, but how many times have you launched into writing, only to head straight down a metaphorical blind alley at 90 miles per hour! Whatever you need to write, always allocate time to think it through first. Don’t be afraid to daydream either because the mind often comes up with innovative, creative ideas when we relax. That’s why so many good ideas come in the shower or on a long car journey. Though your words gain permanence with keyb...

Business plans are vitally important documents, both for raising investment and for generating common understanding about proposals for the future. Most of these plans take weeks to produce, and many are written with the help of corporate finance advisors and other professionals. We have the pain and privilege of being a paid reviewer of plans, and the frightening reality of our experience is that most of them sit somewhere in the range of poor to terrible. However, most of the problems can be fixed with some simple disciplines. In this article, we list the most common errors we see, and some recommendations for writing a more effective plan. Common errors The plan is too long No one will invest straight off the back of a plan. If they are intrigued by it, they will want to meet you and find out more. The plan needs to be sensible, but if they invest, they are investing in you. They will be backing your ability to achieve the plan or, more likely, something just as good when life inev...

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones. Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results. Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In fact, most busy readers get lost in sentences of ...

If you’re joining the growing ranks of online marketers, you’ve probably made inquiries on how to compose a business proposal, styling your web site and marketing your product. You are now familiar that substance propels the search engines. As you did all of them, you’ve discovered that internet marketing articles can be a critical element to your success. Articles that you wrote exclusively for your website alone might not work at all. Online promotion articles, distributed with no costs, drive traffic to your site and may be the finest investment you can do starting out. You want to establish yourself as a whiz in your field. If people believe you know what you’re talking about, reading your article may be all they need to click through to your site and see what you have to offer. Internet marketing articles can gain you a trustworthy character, both with visitors and the search engines. Whether you write your own content or hire a writer, these articles can pr...

This TQM article provides an insight of a typical Strategic Planning Process that was used in several organizations and proven to be very practical in implementation. the key processes of this typical Strategic Planning Process are lined up into 7 steps. Detail of each steps are illustrated below:- Step 1 – Review or develop Vision & Mission Able to obtain first hand information from various stakeholders (Shareholders, customers, employee, suppliers communities etc). You may use templates to evaluate how the stakeholders think about your organization. To find out whether their action are aligned with the organization’s objectives. To review or develop company’s Vision and Mission with the involvement of other stakeholders to ensure it is still current with the business changes and new challenges. Also use this session as a mean for communication. Step 2 – Business and operation analysis (SWOT Analysis etc) One of the key consideration of strategic planning is...

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation and implementation. Below are my suggestions of how to prepare an RFP for social media projects, retainers and campaigns. I also suggest doing research online and viewing other Request for Proposals to see what works best for your organization. Keep in mind that whatever format you choose will determine not only how long the responses are, but also what type of focus you are looking for from the respondents. Each section of the RFP is outlined below, along with some explanation and suggested questions. Have fun! Information about your organization and project Introduction The purpose of this section is to give a brief overview of the company issuing the RFP an...

Strategic planning is a coordinated and systematic process for developing a plan for the overall direction of an organization and the allocation of resources to optimize future potential. Many businesses start out with only an idea and a desire to succeed. Sometimes it works; more often, it does not. According to the US Small Business Administration (SBA), the main reasons businesses fail are the lack of a solid plan and the lack of adequate capital. These two reasons are not unrelated, especially in tight economic times. After all, if you don’t invest in a good plan for your business, why would you expect someone else to invest in your business? Strategic and business planning is not just a box to check on your to-do list. Strategic planning is the foundation for everything: your business identity, your marketing and sales, your operations, your management approach, and your funding. However, excuses abound for not doing it. Even well established businesses need to stand out from...

How to create a business plan need not be arduous or time consuming if you heed the advice from this article. You see there are many shortcuts to a great business plan and knowing these coupled with taking action are great skills to acquire. Firstly, why have a business plan at all? Well to succeed your business must have clearly defined objectives and a fully developed strategy for implementation. Without this there is no possible way a business can operate at maximum efficiency. Sure, some businesses become lucky without one and taste success but I still argue long term maximum success is virtually impossible without a current business plan. A business plan is really one of the most important tools an entrepreneur can ever have so how do you create a business plan that is effective? HOW TO CREATE A BUSINESS PLAN THE FASTEST POSSIBLE WAY Attempting to construct a business plan yourself without any other tools is really not the smartest way to go. Here is the best way. Use business pla...

Business strategies are often concentrated in one specific direction rather than involving multiple goals. While this tight focus might enable a process that is easier to monitor and facilitate, there can be distinct disadvantages as well. This article will discuss one example that illustrates how combined strategies involving business training and technical business writing can be more cost effective for small businesses than addressing each in isolation. Cost effectiveness is a useful tool to serve as a “management umpire” in most situations involving choices and decisions such as those described here. While this might periodically require a small business owner to obtain help from a cost effectiveness expert, the prudent use of this specialized decision-making tool always deserves serious consideration. For those unfamiliar with the benefits of cost effective solutions, here is a short summary: In simplest terms, the process forces a comparison of costs (which includes bo...