GAHZLY

Not having a solid strategy to address your organization’s cybersecurity threat potential is the kiss of death for any company. Buying a solution that isn’t the best fit to meet your specific data protection and employee awareness training requirements is even worse. What you need is a business strategy that makes sense and will ensure that both are accomplished. So, you want to buy a Cybersecurity solution. What is the problem you are trying to solve? Is it a point problem or a more significant issue? How did you decide this “problem” is the priority? Most organizations remain mired in tactical warfare – reactively managing tools , putting out fires, and this is their Cybersecurity program. They decide what “problem” to budget for when a tool loses utility or an expert tells them they need something to fix a problem. But if you don’t adopt and implement a Framework to support your Cybersecurity strategy, then all you have is a mission sta...

Introduction As you launch your new real estate business or wish to elevate it to the next level of success, it will be critical to have an efficient and cost effective marketing strategy. Having a great product, deal, or service will not bear any fruits of your labor if you are not reaching the proper audience. The following information will highlight many concepts and recommendations you may want to consider as part of your marketing plan. Because of the general nature of this material, all information may not apply to your specific business model. Marketing and Advertising Concepts Recommendations Go a Long Way Perhaps one of the most powerful tools you can ever have in your marketing arsenal that you can’t buy for any price is to have people who have done business with you, or are familiar with your business ethics and professionalism to provide positive recommendations. You need to capitalize on all of the hard work and service you have provided in the past to instill confide...

Major accounts are not just big little accounts; they are quantitatively different. So top performers selling to major accounts cannot just do faster and better what they did when selling to smaller accounts. Successful major account salespeople sell differently – starting with crafting sales strategy. Major account salespeople must be business-savvy sales consultants who have developed superior sales skills, have a comprehensive knowledge of their customer’s business and the knowledge and political acumen to leverage and orchestrate internal company resources – to both close new business and grow existing business. Fifteen tips are: Sales Strategy Formulation Get the right information from the right people at the right time during the sales cycle . Move from just “filling out forms” to analyzing information gathered. Focus on a few pivotal goals – then delineate what needs to be done and how to do it. Recognize that the future doesn’t ...

Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In a turbulent economy teeming with congested airwaves and aggressive business practices, it’s about standing out from the crowd. And surprisingly, your marketing strategy has a lot more to do with it than you might realize. Conflicted business owners can overcome the masses and draw the customers that are right for their product by executing a stellar marketing strategy, not by yelling louder than their competitors or using neon banners on their storefront (or banner ads on your website). My point is, you don’t have to be throwing yourself out there with a bunch of noise all the time. What you need to do is paint a vision for your b...

As with any business, you must have a solid business plan. Do not think that you can start a franchise without a good plan. The plan is a roadmap to how you will operate, how you will reach new franchisees, how you will market your business and must have solid financials. A mistake of a single percentage point on a franchise royalty can easily cost you millions of dollars. It does not seem like a big mistake, when you have a single franchisee. It simply means that the franchisor will make $5,000 less in royalty revenues. But in franchising, we are talking about continuing growth, and this mistake might be multiplied 100 times or more. Other business decisions that a new franchisor will make that could impact long-term profitability include: • Advertising fees • Technology fees • Product margins • Type of franchise offered (individual, area development, area representative, etc.) • Organizational structure • Compensation structure • Geographic growth st...

The beta version of the Metatrader 5 Strategy Tester (Metatester 5) was released a few months ago. It is a integral part of the new Metatrader 5 trading terminal and like in the old version of Metatrader it is used to optimise and test MQL5 expert advisors. Metatester 5 is the last component of MetaTrader 5 tools that is needed in the process of efficient development of MQL5 Expert Advisors. The new tester is still in development and the final version will be released end this year. One of the new features of Metatester 5 is the possibility to use agents (individual calculation frameworks) to highly increase the speed of trading strategies calculation and optimization. Each agent represent one logical cpu core, so for example, if you have a dual-core cpu, you will have 2 agents. The agents can also be installed on remote computers in a local network or on the Internet. A big advantage of this is that you can use endless cpu power like in the popular grid computing projects called Fol...

What are Long Tail Keywords? Long Tail Keywords are either keywords or keyword phrases for which there are relatively few competitors on the search engine results pages. They generally consist of three, four or more keywords and are less competitive because they are not searched for as often. For that same reason, they can be very lucrative to web publishers and small business websites. The term, “long tail” was coined by Chris Anderson, Editor-in-chief of “Wired” Magazine for his book, “The Long Tail”. It refers to the shape of an economic distribution curve that graphs the basic supply and demand of the digital economy. In particular it refers to the tail end of the curve where demand is very, very low. Understanding Long Tail Keywords To give you an example of a long tail keyword, let’s assume that your company is a Denver-based web site marketing and design firm. You could target a broad keyword for your website like “Web design”...