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Real estate investment software is a true benefit to agents and investors engaged in real estate investing and rental property analysis in the same way a surfboard is a benefit to a surfer-it’s logical. Here’s what I mean. Real estate investing is defined as the act of using money to purchase real estate for the sole purpose of holding or leasing it for income. In other words, real estate investment is about the money (or more concisely, the “bottom line”) and “How much money will the property make?” is the primary and ultimate concern for real estate investors. Therefore, because investing is about numbers, investors are compelled to “run the numbers” when making investing decisions by default. Emotion plays almost no role in the business of real estate investing: investors look to a property’s financial performance and rates of return to decide whether to buy or sell. Okay, now consider the logic for real estate investment software...

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn’t mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use. However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to u...

In today’s competitive real estate market, managing your customer expectations and meeting them is a moving target in today’s business. Real estate software solutions definitely enable property developers and builders to deliver instant, correct, and consistent services to their buyers and agents. A good well-rounded system can enhance your customers experience by keeping them up to date every step of the way with automated emails throughout the contract process and photo updates during the stages of construction. Software systems are designed to streamline and bring together all the business critical elements so that developers and builders can efficiently manage the sales and contract processes. With this solution, developers and builders have a complete 360 degree view of all the information that is needed to make sure customer satisfaction is maximised. Modern software solutions are intelligent enough to allow customers to interact with the business and at the same time ...

When you are invited by the owner of a commercial property to submit a proposal to sell it, you may only have that single opportunity to convey the proposal message and your marketing strategy. Unfortunately most vendor invitations to present sales proposals are made to multiple agents for the single property, so the message in the document has to be clear, and the conversion outcome is critical. Before you start any proposal, ask yourself this one question. ‘What makes me different in the marketing of this property?’ If you have not got a clear answer then a major problem exists. Far too many agents enter a competitive property sale proposal situation with a focus on one or more of the following: Discounted sale fees Discounted commission Discounted or agent paid advertising Inflated price quotation Whilst the client may initially think that some of this is attractive, it does little to sell the property and may even be counterproductive. Why prostitute yourself? If yo...