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People born after the year 2000, sometimes referred to as Generation Z, are the first generation to grow up exclusively as digital natives. What this means is that their upbringing was closely tied in with digital technology- they don’t know life without iPhones, Netflix, social media, and most importantly the internet. This has vastly changed how the industry will be delivering video to consumers going forward. Both Generation Z and Millennials were raised consuming video differently than other generations. They gravitate almost exclusively towards online video and streaming websites that range anywhere from Facebook and YouTube to Netflix and Tik Tok. The formula for creating successful video content has been forever changed by these new mediums, where on-demand, short form video reigns supreme. According to Cisco, a Fortune 100 company, an estimated 82% of internet traffic globally will consist of video content by 2022, up from 75% in 2017. Additionally, Google’s research...

If you’re in a media service business like photography or creating video production or sound recordings, then you are always looking for new clients. Most contracts in these businesses are of short duration, so you need to line up as many contracts and clients as you can. The best way to do that is to master the art of writing a business proposal. You probably don’t consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you’ll need. And after you have written one proposal, you’ll find that you can use a lot of the same information in every proposal from now on. Let’s focus on structure, and you’ll see how easy writing a proposal can be. All service proposals have a standard structure: intr...

The usage of videos to market a small business is quite general these days. No doubt, commercial videos are thought to be effective in spreading your marketing message across the globe. According to experts, video marketing is an effective marketing and also branding tool. Which is the major reason as to why most of the company owners do look for the best video production firm in order to produce commercial videos. To help your business prosper, you need to follow few recommendations which’ll assist you to select the best company as well as grow your business. There are hundreds of video production companies in the business, and almost all of them claim to be the best. Therefore, you need a way to find the best suits your individual business requirements. Its important in order to ensure that the image of your company is in best hands and also you don’t waste excess cash and time in promoting your venture. Selection of a good video production company would convey your busine...

With the popularity of videos and how they have been used to market many different kinds of products, including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. The use of video on the Internet has grown tremendously in the past few years, and with the use of sites such as YouTube, video has become an essential aspect of the marketing process for businesses. But just how do you begin to incorporate video into your business marketing plan? Before you turn to YouTube for help, take a look at the following tips: 1.) Begin by deciding what you want your video to accomplish. The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos in your niche are. The best videos tend to fall into one of two categories: educational or entertainment. 2.) Choose the type of video you want to make. There are many different types, and you can choose the type that most closely matches your ...