Take a Big SWOT - Hit a Strategic Marketing Plan Home Run
It’s early in the ’09 baseball season and every team has already scoped out the other teams and every player they’ll face. Can you say the same about your business or your marketing plan? When you need a quick snapshot of your strategic marketing plans that explores your business’ performance, the competitive climate, emerging market trends, and impending obstacles, try a quick SWOT – Strengths, Weaknesses, Opportunities and Threats analysis. Take a good SWOT at your marketing plan and you could just hit it out of the park. Whether you do this on your own or with a team, taking a SWOT at your marketing plan helps you find ways to minimize the weaknesses while maximizing the strengths. Match the strengths against market opportunities that can result from your competitors’ weaknesses or shortcomings. And remember, when you are taking your SWOT, there are no dumb ideas or thoughts. Sometimes a seemingly inconsequential comment can spark a great opp...