Is Google's Latest Update Bad News for Your Business?
Blogs. Facebook. LinkedIn. Twitter. YouTube. The list goes on when talking about marketing your small business online. However, there’s little doubt that of all the online channels, Google is still arguably the biggest. With its suite of products like AdWords, Gmail, Chrome, YouTube, and Google+ (among others), Google’s footprint on the web is huge. So when Google makes an algorithm change, your website will most likely be affected in some way. Last week, Google announced its latest algorithm change (sometimes called Google “Fresh”), which shines the spotlight directly on fresh information and new web content. According to Google, this update focuses on three key areas: 1. Recent events and hot topics. Searchers typically want to find the latest information instantly, so Google will now show what it deems to be high-quality pages, including those that may be just a few minutes or hours old. 2. Recurring events. Lots of events take place on a regular basis, like t...