Sample Strategic Planning and Analysis For Panera Bread Company
Panera Bread has an opportunity for growth within a challenging industry in two key areas – increased sales of specialty drinks and opening international locations – that will enable the company to spread its mission of fresh bread for everyone while increasing the bottom line for shareholders. By utilizing many frameworks for thought and projecting the estimated financials of the company, we are able to empirically show that these two strategies will be beneficial to the customer. Utilize Historically High Margins on Specialty Drinks to Drive Bottom Line Growth While Panera’s core business revolves around fresh bread, the style of the locations suggests that there is substantial revenue in selling coffee and related drinks, similar to Starbucks. Looking at the coffee market, estimated real growth is 2.7% or roughly 5.7% given a 3% inflation rate while the number of establishments, the actual coffee shops, is expected to grow only 1.6%, meaning that each shop on averag...