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When you watch commercials, music videos, TV programs, or films, do you ever wonder who it is that handles the job of getting them on camera and how they’re put together? That’s the work of a video production company. There are really two kinds of companies that create video content. A technical production company may target details that the client isn’t interested in doing. They may do the things that come after the video is shot, the editing and the post-production. Or they may simply take the finished video and post it online. That’s one thing that a video production company may do. Other companies are full-service. That means they do it all from start to finish, and post-production as well. A full-service company will do the creative development, then write the script. They’ll be responsible for locations and casting. They’ll produce, edit, and deliver the final product for posting. A company like this is totally hands-on; the client states what t...

In the previous article we discussed the ideal length of a business plan and concluded that “short is good, long is bad.” One probably looks at 10 to 25 pages, depending on circumstances. We also referred to the MIT Twitter competition asking you to sell your plan in 184 characters. Lastly we referred to the ad industry – selling your product in a 30 second TV commercial. Today we will take a look at the idea of selling your business plan in 30 seconds with an elevator speech. It seems as if the origin of the term “elevator speech” is debatable. The concept, however, is simple. If someone asks you what you or your business does, can you sum it up in 30 seconds? This is about the time you may have when the question is posed to you while in an elevator or lift. In a previous article we described the essence of a business plan as follows: Essential 1 – It is all about return on investment Essential 2 – It is about “finding a need, and filling...