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Introduction As you launch your new real estate business or wish to elevate it to the next level of success, it will be critical to have an efficient and cost effective marketing strategy. Having a great product, deal, or service will not bear any fruits of your labor if you are not reaching the proper audience. The following information will highlight many concepts and recommendations you may want to consider as part of your marketing plan. Because of the general nature of this material, all information may not apply to your specific business model. Marketing and Advertising Concepts Recommendations Go a Long Way Perhaps one of the most powerful tools you can ever have in your marketing arsenal that you can’t buy for any price is to have people who have done business with you, or are familiar with your business ethics and professionalism to provide positive recommendations. You need to capitalize on all of the hard work and service you have provided in the past to instill confide...

Developing a Price List for your Courier Business is more than critical, it should be ready before your business cards. So, when you are 1st getting into the market as a new business, what’s the plan? How much can I charge and still get the business? Is it enough to make a profit and can I grow the business on that profit margin or just survive? Let’s take a look at some ideas. Know your Market. You first need to take a look at the competition. What are their base prices for local deliveries and what do they charge per mile for a delivery? Do they have different pricing for Small Vehicles and Vans? (Trucks are a different pricing structure entirely) Do they charge for Attempts? Do they charge for Wait Time? Do they charge for weight and number of packages? What about additional stops on the same run? Are they including fuel surcharges, after hours surcharges, etc. to their bills and do they add a late fee to their past due invoices? Do some good detective work and get a copy...

Do you already have a business idea or concept but confused about how to transform it into that ‘megabusiness’ of your dream? Have you been ruminating over what business to venture into despite limited funds to usher you into the desired financial breakthrough? Or you have a low budget for that new business and don’t know how to make it work? Do you fall into any of the aforementioned categories? Then this write-up is for you. The good news is that a limited takeoff capital is not as much of an impediment to succeeding in a new business as a lack of ideas, thorough planning and a motivation for success. Sadly, countless businesses have failed to thrive because of the erroneous impression that a robust starting capital is all there is to floating a successful business. But they got it all wrong! Henry J Turner, Executive Director of Small Business Development Centre Network at Howard University says, “Don’t start until you have a business plan. The reason a ...