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Alphabet/Google Becoming AI Centric to Secure Foothold & Dominate Digital User Experience

High Tech corporations have invested a lot in technologies that produce large amounts of revenue, and with the increasingly rapid advancements in technology, these corporations must invest even more in order to protect their rich revenue streams. A good example of a corporation reaching further and further into the future is Alphabet, the parent company of Google. Search engine and advertising are the cornerstones of Google revenue, and they want it to keep flowing, so Google /Alphabet has identified several areas they consider to be important in securing a high revenue future for themselves and their investors. Alphabet has spread projects and initiatives throughout Google and their other entities, and many of these initiatives point to the important role of AI in their future, and by extension, our future too. At the heart of their strategy is the idea of being AI Centric . With this approach, they anticipate maintaining a leading role with their core business (search and advertising...

Create a People-Focused Marketing Approach With Effective Digital Marketing Services

Digital media is pervasive today and customers have access to information any time, any where. Be it for shopping, news, entertainment or social interaction, consumers are now exposed to a wide variety of information, and therefore, companies must amp up their digital marketing services to retain customer attention. Managing customer relationships across various digital channels is extremely important for brands today. Effective digital media services can always lead to customer engagement and business ROI. However, the digital strategies have to be relevant and of great quality, in order to attract customers towards a particular product. Some of the strategies include brand strategy, content marketing, data analytics, relevant advertising campaigns, digital media planning and buying, search engine optimization, social media marketing and technology. Creative and world-class digital strategies can help in amping up the returns of a business significantly. It is important for companies ...

How to Create a Website for Digital Marketing

One of the most important marketing materials that you can have today is your website. Your website will help you find business, quality business, and make more sales. The website works for you when you’re sleeping to provide your audience with information and access to your thoughts and ideas. It’s important to understand that every aspect of your website is important. It’s Your Online Storefront Whether you have a bricks and mortar store or only an online presence, you need a good website to act as your storefront online. This will be available all the time to your audience and help you get more customers. It Works 24/7 for You A website is on 24/7, 365 days a week. If you set it up right with a good FAQ, easy contact information, autoresponders and more, it can sell for you without you even being there. Load Time Matters When it comes to how fast your website loads, there are many ways to make it quicker. Your audience will not give you much of a chance when it com...