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In January of 2010, Matt Cutts (Google’s main man about town) revealed that “measurements show that synonyms affect 70 percent of user searches”. This means that keyword synonyms are now a significant consideration when optimizing keywords and content. Semantic Search Semantics is the science of meaning in language. A semantic search looks to understand the intent and context of the search language in order to deliver highly relevant results. Synonyms improve the relevance of your page content which then strengthens the value of your keyword. Synonyms also create more interesting and varied copy for your visitor. Additionally, synonyms give you more opportunities to vary the anchor text from your page back to your keyword hub page (assuming your site has this structure). Synonyms Are Part of the Developing “Semantic Search” Aspect of Google’s Algorithm Google uses it’s own definitions of synonyms gleaned from billions of natural searches and it ...

Last August, Google made changes to its Local Search display like replacing its yellow pages and everything related to making phone calls. Small businesses depend on a strong presence in Google’s Local seo Rankings. Top 3 is considered the holy grail of Google Local Search Results enabling some businesses to double their business most of the time. Before August of 2015, Google local search showed the business name, website, rating in stars, number of reviews, local teardrops, and the top seven businesses for every local search. Now only three businesses are displayed instead of seven. The former bottom half of the previous Top 7 who did not make it into the new Top 3 may be literally “out of business” with the expected decrease in phone calls and sales leading to a sharp drop in profits. The new “3 pack” only benefits three businesses and the other four are out of luck, as they will end up in the dreaded Google “Page 2” graveyard where less tha...

Digital Marketing for WordPress Websites If your search term is not right for your business, too competitive, or just a keyword that does not generate enough traffic, then you can be wasting your time. If you are inpatient and you do not do the market research, you can be hitting your head against a wall. Digital Marketing for WordPress Market research online is very easy, accessible, and honest. It’s unforgiving and available at your fingertips. What are keywords? In general terms, keywords are the words or phrases that people use to ask a question. Free tools for Market Research This step is more often than not skipped because, let’s face it, this step is not sexy. 1. Google Keyword Tool Google has tools that are free and that you can use to do market research. This tool allows you to tap into the database of the data that Google creates using AdWords. Google AdWords is a product that Google uses to sell advertising space to people who want to advertise for a specific ke...

What is Google Analytics? Google Analytics is a service provided by Google to help you track the traffic that your wordpress blog is drawing. All Bloggers want to know how many daily visitors they get to their blog. It’s a lonely feeling to be blogging away and have no idea if anyone is reading what you are writing or not. Google Analytics is a free tool that is easy to use and install. Once you have signed up with Google and opened your account, Google Analytics provides you with a piece of code which you need to add to every page on your site. You can even use the one account to track multiple domain names. How do I add Google Analytics to my WordPress Blog? Adding the Google Analytics code to a wordpress blog this is a simple thing to do. All you need to do is paste the HTML code that is provided to you by Google Analytics into the footer section of your WordPress blog and you can track the traffic statistics for every page and post on your blog. This section is found in the st...

The fastest way to start earning money with Google AdSense is with a blog. You can go to Blogger.com and setup a free blog right now in only 5 minutes. The thing is though, even though you have your own space to share ideas, you will have to find a way to drive a ton of traffic to your website. One of the best things about using Blogger to host your blog is that Google AdSense integration is seamless. You don’t have to learn any HTML code to get started and you can start running Google AdSense ads in a matter of minutes. You will want to post to your blog everyday however to get the maximum benefit, and you will want to ping various search engine services to get your blog more exposure. To get targeted visitors to your blog, you have a number of options. The first is article marketing. You can use article marketing to drive hordes of visitors to your blog and these targeted visitors will increase your AdSense income. One thing about article marketing is that you will have to creat...

Now a days every one is praying that “Oh God let Google index and cache my web pages”. The article I am going to write is just the reverse of what common man or woman thinks. Many time we need to hide our data from Search Engines. Some times we will be shocked that the information which we kept secretly in our site present in Google cache. That will remain there even if I remove it from my web page. So anyone can easily view it which I removed from my site. To prevent Google or any major web sites from making cache links of our site follow the tips provided below. Cache links are created when a spider visit our web page and create a snapshot of it. According to Google words “This “cached” version allows a webpage to be retrieved for your end users if the original page is ever unavailable (due to temporary failure of the web server)”. The cached page will look exactly same as how the page looks at the time of spider visit. To see the cached links of yo...

2011 was a good year for web-based “software as a service” suites. Although these aren’t new technologies, now more than ever people seem interested in using and taking advantage of the cloud and of the cloud computing document-sharing services. If in January 2011, Google has announced that it will offers its users free data storage of files up to 1GB for Google Docs, on June the same year, Microsoft released to the public its “commercial software plus services” called Microsoft Office 3665. Both services include a suite of desktop apps which can be accessed and delivered over the Internet, and provide users with mobility and immediate access to their documents no matter where they, as long as they have a compatible device and an Internet connection. Such tools address mainly businesses, but also users who work in a team and for whom collaboration tools are an essential part of their work. In order to have an optimal communication between users, such a comm...

Why Google is so successful: What really sets Google apart from its competition, of which there is plenty? In this article we will discuss some of the factors which has turned Google into the international conglomerate and success story which it currently is today. The web is changing, becoming more of a social environment where people are sharing things as they find them and there is plenty of development and encouragement of this type of web browsing. Google was set-upp by Larry Page and Sergey Brin in 1997 to provide a search engine service. The name is derived from the word “googol” the mathematical term for a 1 followed by 100 zeros. Google’s philosophy, revolves around providing the “best possible user experience possible”. Their original idea was to index as much of the web as possible and provide the best possible results for search phrases. The founders firmly believed that if they focused solely on the user, then all else would follow – Its ...

Making money from Google AdSense seems very attractive and relatively simple. If you have decided to join many other Internet Marketers in this business opportunity, this article will help you get started. Here are some quick tips on some of the important steps you should take to help you get your Google AdSense account approved fast and problem free. 1. It is not important to have a beautiful looking website or getting a professional designer to create one. What is more important is that it looks presentable and you choose nice pleasant color combination for your website. 2. Google looks at the website you include for your Google Account submission so the content you are putting on it determines if it approves your application. Your website should contain at least 15 to 20 pages of content to ensure that Google knows exactly what your website is all about. You don’t necessarily have to write your content yourself as you can outsource this writing to someone else. 3. Since you ha...

What is the Google Sandbox? It’s the mysterious, possibly non-existent web purgatory where millions of sites languish without rankings, visibility, or traffic. How Do You Know if You’re Stuck in the Sandbox? Here’s a rough set of criteria for you. Your site is indexed and appears with the proper title, snippet, and url (www, or no www whichever you picked) – type site:www.yoursite.com into Google to check this. Your site has PageRank (use the Google toolbar, or nichebot.com to find this) It is regularly crawled, and the cache dates are newer than 10 days On your keyword, you rank in the top 20 for allinanchor, allintext, and allintitle. To check this, type, e.g. allinanchor: and see if you’re in the top 20. You do not rank within the first 1000 places for the keyword the site was designed for Does the Sandbox Really Exist, or is it Just the Google Algorithm? This is a big controversy. Everyone has a different opinions. Don’t listen to guys who hand...