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Tech events are something of a recent phenomenon. While localized tech events and gadget exhibitions have been taking place in various countries for years now, the first global mobile and tech event was organised in 2009 by the GSMA . Dubbed the Mobile World Congress and organised in Barcelona, Spain, the tech extravaganza was an instant hit with the global brands, tech enthusiasts, international media and young professionals who saw the event as an opportunity to connect, collaborate, debate and learn. While GSMA has since been engaged in organizing similar iterations of Mobile World Congress in other parts of the world, South and South East Asia have started focussing on organizing and nurturing their own platforms. From Telecom Worlds Asia to the India Mobile Congress, these events are just as grand and world-class as Mobile World Congress and much more important in terms of the impact they have on the regions they are held in. For example, India Mobile Congress is one of the larg...

How can you as a small business owner take advantage of this Sponsorship for your events and projects and also make some money out of it? Read on to discover how to tap into the Sponsorship arena. The reason most of these large and medium organizations involve in sponsoring your events or projects is because they want to enhance their public profile in a cheaper way. Note that not only Large corporations are holding sway here, even medium sized businesses are jumping in the sponsorship bandwagon and are leveraging on sponsoring everything including local or community sports, health shows, enlightenment campaigns, cultural festivals just to name a few. Actually there is no event or project that cannot be sponsored. But events or projects that often attract sponsorship are the ones that add value to the community and indirectly increase the brand image and profits of the organization’s products and/or services. Events or projects that bother on health, education, charity, entertainm...