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1. Keyword research. First thing that you need to do is to launch a keyword suggestion tool to figure out the most searched words and phrases in your chosen niche. You will need to do this on a daily basis as the data can change any minute. Pick those words/phrases that are closely related to the theme of your website/blog or to the products that you sell. Then, convert them to interesting article topics. 2. Optimize your articles. Right after you finish writing your articles (ensure that they’re of high quality), optimize them by inserting keywords on places where search spiders can easily see them. Start your titles with the keywords that you’re targeting. Remember, you can only use your keywords once on your titles (just like what I’ve done in this article). Then, place your keywords along with their synonyms on the first and last sentences of each of your paragraphs. Keep in mind that your keywords must be at least 100 words away from each other and that they must ...

Have you asked a Marketing Agency to quote you for drawing up a Marketing Plan recently? If, like me, you own a small business, then it is hard to justify spending the £600 a day I was asked for here in Britain. I have to watch my bottom line like a hawk, especially in the difficult-trading-conditions we seem to be in. But here is a dilemma! A Marketing Plan is a really essential tool that will show a small business owner where their business is and map out where it needs to go. It is vital in today’s competitive environment that even small business should have one. When you overdraft or financing facilities come up for renewal and your bank manager has to justify lending the bank’s money to your business, think how much easier it would be to convince him to continue backing you with a plan laid out in neat systematic form. It is probably the case that far too many small companies don’t have a Marketing Plan, or the owner has it locked in his head. A place of sto...