GAHZLY

Have you asked a Marketing Agency to quote you for drawing up a Marketing Plan recently? If, like me, you own a small business, then it is hard to justify spending the £600 a day I was asked for here in Britain. I have to watch my bottom line like a hawk, especially in the difficult-trading-conditions we seem to be in. But here is a dilemma! A Marketing Plan is a really essential tool that will show a small business owner where their business is and map out where it needs to go. It is vital in today’s competitive environment that even small business should have one. When you overdraft or financing facilities come up for renewal and your bank manager has to justify lending the bank’s money to your business, think how much easier it would be to convince him to continue backing you with a plan laid out in neat systematic form. It is probably the case that far too many small companies don’t have a Marketing Plan, or the owner has it locked in his head. A place of sto...

Tales from the Online Marketing Crypt #17 Stop Doing These 3 Wasteful Things in Your Business to Start Making Net Profits! “Waste not, want not.”
”Don’t waste your breath.”
”What a waste of time/space/energy.” The list goes on and I’m sure you’ve either heard or said any number of these idioms over the years. Being the system type of personality that I am, wasting time is a big pet peeve of mine. Growing up on the farm my Dad decided he wanted to control the thistles that were starting to take over the back pasture. I guess pesticides weren’t a thing back then, but child labour was! One summer he put me to work pulling out every single thistle stock… by hand. Armed with adult-sized leather gloves, I sat on the field grabbing the large prickly stalks at the base and tugged with all my might to free those suckers from their clutches. I had to ensure every bit of root was captured; otherwise, the weed would grow right ba...

It is always said “If you Fail to Plan, you Plan to Fail” Success in business comes as a result of planning. You have to have a detailed, written plan that shows what the ultimate goal is, the reason for the goal, and each milestone that must be passed in order to reach your goal. A business plan is written definition of, and operational plan for achieving your goal. You need a complete but success tool in order to define your basic product, income objectives and specific operating procedures. YOU HAVE TO HAVE A BUSINESS PLAN to attract investors, obtain financing and hold onto the confidence of your creditors, particularly in times of cash flow shortages–in this instance, the amount of money you have on hand compared with the expenses that must be met. Aside from an overall directional policy for the production, sales effort and profit goals of your product–your basic “travel guide” to business success–the most important purpose your business p...