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Every successful business should be able to continue even if there will be some disaster. Disasters may be incidents include local like building fires or regional like earthquakes or national incidents like pandemic illnesses. Disaster could be any worst nightmare. A server overheats fire that consumes your computer room etc. Study and analysis of Threats like Disease, Earthquake, Fire, Flood, Cyber attack, Bribery, Hurricane, Utility outage, Terrorism…. Business Continuity Planning (BCP) is staff mentoring methodology used to create and validate a practiced logistical plan for how an organization will recover and restore partially or completely interrupted critical function(s) within a predetermined time after a disaster or extended disruption. The logistical plan is called a Business Continuity Plan. BCP is how an organization prepares for future incidents that could jeopardize the organization’s core mission and its long-term health. Software Industry has got four primary...

As I’ve reported many times…many of you do not even HAVE a marketing plan-at least not a documented plan you use to execute and measure sales and marketing success on a monthly basis. And most companies who do have a documented plan (I’m sorry to say) have not done the job they need to do in order to achieve big aspirations on limited budgets! There is a lot of waste in most marketing plans I audit. So I want to address those of you who have made the effort to develop a marketing plan. I want you to be the BEST that you can be! Have you reviewed your past successes and failures, evaluated your target markets, competition, and brand position? Have you established a structured sales process and marketing mix? Do you have an adequate budget allocated? Follow these three steps to my Marketing Audit process and make sure your marketing plan is ready for prime time: 1. Assign Auditor(s). If you are the main architect of your marketing plan/strategy, you shouldn’t be t...