Top Ad Blocking Solutions Publishers Can Use to Bypass Adblock
615 million devices. Yes, you heard right! 615 million global devices now use adblock and that’s up 30% year over year, according to Pagefair’s 2017 Adblock report, Mobile adblock usage grew by 108 million to re0ach 380 million active devices, while desktop adblock usage grew by 34 million to reach 236 million active devices. Adblock adoption on desktop and laptop computers continues to grow despite user migration towards the mobile web. Mobile adblock usage surged in Asia-Pacific by 40% in 2016. Ad blocking has gone from a mild irritation to a full blown crisis showing no signs of letting down. The dramatic rise of ad blockers continues to climb with no end in sight. The trend is becoming fearsome, creating a great need for ad blocking solutions. 3 in 10 internet users in the United States are expected to use anti adblock solutions by 2018, says eMarketer. Publishers are in need to tackle the issue and to regain the control of their online ads of what ads are delivered and ...