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A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need t...

After writing or recording a great blog post the next step is to promote it using social bookmarking. These accounts include digg, propeller, furl, bebo, delicious and tumblr, among many others. The problem is finding time to bookmark your content across dozens of accounts. Fortunately, services such as Onlywire can automate social bookmarking to dozens of the leading websites, and including plugins or buttons on your WordPress blog will facilitate blog syndication. Onlywire is the leading online software for syndicating media to the major social bookmarking sites. Professional bloggers, publishers and webmasters rely on it for marketing their and their clients online businesses. Best of all the service is very cost-effective for paid users, and easy to implement for promoting users. Follow the step by step directions in these videos to promote the service on a WordPress blog and capture the same benefits of paid users. Here are some helpful bookmarking tips when using Onlywire: 1) Mak...

Using social media to increase WordPress blog traffic should be a part from your day by day web small business activities because numerous folks utilize these web sites such as their major resource from news additionally gossip. A well-liked social news website such as Digg gets a lot of traffic. Individuals go to see to Digg to discover out what is new furthermore to share subject matter of the world broad web, together with their own blog posts. If visitors this sort of what they read, they can vote for the article, and if an article is popular enough, it will reach the greatest worldweb web pages of Digg also be noticed by millions from site visitors. Other social on line-web-sites make use from a similar voting system. If the WordPress blog posts you submit to Digg what’s more other social online world webpages don’t acquire any votes, you’re still getting the benefit of building one-way backlinks to your blog, such as a result it will be well worth the time in mak...

Choices, choices, choices… There is a big problem when it comes to doing business online. Every day another opportunity, another choice… What do you do? The problem with Internet marketing is the mind-boggling scope of all the programs and choices for putting a small home business into a global market. It can be like throwing a lamb into a lion’s den. Many people lose their way just from the overwhelming number of choices available for finding effective online sales training. As Todd Oldfield, a friend of mine, says, “Chase one rabbit at a time! If you attempt to chase two rabbits at the same time you will not capture any!” So are there any best social networking sites for business? Or is a first-rate business marketing platform the best choice? Social networks are the buzz of the Internet. Ask anyone about the best social networking sites for business and they will say either Facebook or Google. But are they the best for your business? Google and Facebook ...

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation and implementation. Below are my suggestions of how to prepare an RFP for social media projects, retainers and campaigns. I also suggest doing research online and viewing other Request for Proposals to see what works best for your organization. Keep in mind that whatever format you choose will determine not only how long the responses are, but also what type of focus you are looking for from the respondents. Each section of the RFP is outlined below, along with some explanation and suggested questions. Have fun! Information about your organization and project Introduction The purpose of this section is to give a brief overview of the company issuing the RFP an...

Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebook More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes. While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to ...

As the internet continuously gains popularity, more and more avenues are being introduced to bring people together. One of which is called social bookmarking. It is being used by online users to classify, share, and store internet bookmarks. Social bookmarking users are allowed to store list of websites that they find useful and relevant. The list that each member compiles can be accessed by other members in the same social networking site. As a typical online user, this method can bring tremendous help when they are in search of information. But as for online entrepreneurs, this avenue can be easily converted to traffic-generating tool in order to drive online users to their websites. Here are the 6 best steps to social bookmarking: a. Content. The best way to convince online users to bookmark your site is to fill it with content that is deemed useful and relevant to your target audience. When they feel that they can benefit from your website’s content, they will surely recommend...

Building links is essential to getting good rankings in the search engines and social bookmarking submission is one of the easiest ways to gain a steady stream of backlinks to just about all content that you create because you have total control over the bookmarks that you build. What Content To Bookmark? In general you will want to get into the habit of bookmarking every piece of significant content that you create. For blogs, this would be most blog posts and for static websites each page. There are some exceptions though. Ensure that anything you bookmark provides value in some way – this caters for the ‘social’ aspect. Don’t bookmark your about page, privacy policy and so on. But do bookmark all of your real content pages. seo for Bookmarking By using social bookmarking submission as a link building strategy you can build a large number of backlinks to each piece of content you bookmark but in order to make the effort worthwhile, you need to ensure that the ...