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Major accounts are not just big little accounts; they are quantitatively different. So top performers selling to major accounts cannot just do faster and better what they did when selling to smaller accounts. Successful major account salespeople sell differently – starting with crafting sales strategy. Major account salespeople must be business-savvy sales consultants who have developed superior sales skills, have a comprehensive knowledge of their customer’s business and the knowledge and political acumen to leverage and orchestrate internal company resources – to both close new business and grow existing business. Fifteen tips are: Sales Strategy Formulation Get the right information from the right people at the right time during the sales cycle . Move from just “filling out forms” to analyzing information gathered. Focus on a few pivotal goals – then delineate what needs to be done and how to do it. Recognize that the future doesn’t ...

Why web speed optimization matters Coming back to stats, the survey from Kissmetrics shows that 79% of users are less likely to visit a website with performance issues once again. Moreover, 52% of surveyed shoppers assert that performance is an important ingredient for their loyalty. This means faster websites generate quality leads. No doubts, surveys are a great way to learn the attitude of customers to whatever you need. However, the website load speed optimization example from a well-known company would be more valuable, right? Walmart is a great fit for this. Having measured the website load time and performed the initial analysis, the company found out that users who converted had two times faster loading speed compared to the ones who didn’t convert. A live example of the website page speed optimization impact By the end of optimization, they’ve managed to remarkably increase their conversion rates along with revenue. Also, the company shared the following stats: ...