Posts

Showing posts with the label Optimisation

Search Engine Optimisation: How to Research and Use Keywords

How to Find Keywords One common mistake that businesses make is not describing their products using the same keywords that their customers use. For example, you’re promoting “portable media player.” However, your potential clients call them “MP3 player.” This is why it is vital to talk to business partners, employees, sales staff, and current and potential clients to determine what words are frequently used by online users when they are seeking for products and services like what you’re offering. Use such phrases to establish a list of seo keywords. A number of keywords searching tools are available. Such tools can help you select the best phrases for search engine optimisation. The Google AdWords Keyword Tool can help you determine how frequently certain keywords are searched in the U.S and internationally; and how competitive the keywords are. This tool is intended to help marketers select keywords for Google PPC ads, but it can be useful for key...

Tips for Image Optimisation

Image optimization is all about image seo or getting your images to rank on Google and other search engines, it’s also about reducing your images to the smallest possible size without reducing their quality to allow your web pages to load quickly. This is important because everyone on the web expects websites to load quickly, in less than 2 seconds. The speed of loading has a direct correlation to the number of bounces you get and your overall revenue, 30 seconds, either way, can markedly impact your sales. Search engines take into account your site’s web speed and the number of bounces you are getting when ranking your site There is a lot you can do regarding optimizing your site, your images and your website speed and this is becoming increasingly important as more and more people are using smartphones, approximately 60% of the 1 million new internet users each day are doing so on smartphones. Working your way to the top of search engine results can be hard work, but v...