Building a Business Case: E-Learning for External Audiences
E-learning for external audiences, applied to the right business problem in the right way, can deliver enormous efficiency and effectiveness gains to an organization. But how do you justify the investment and ensure that learning is aligned with business goals? In this article, we’ll look at e-learning from a business manager’s perspective, describe some of the ways it can improve your bottom line and build a compelling business case reaching out to your external audiences including customers, partners, channel or distributor networks, independent agents, suppliers, franchises/franchisees, association members, contractors or volunteers. The Business Advantages of E-Learning Classroom-based (instructor-led) training is still an effective way to teach new skills, particularly those subject areas that involve changes in behavior or complex concepts. But it comes at a high cost in terms of training charges, travel and lodging expenses, and lost work time. And the transition from...