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When you are invited by the owner of a commercial property to submit a proposal to sell it, you may only have that single opportunity to convey the proposal message and your marketing strategy. Unfortunately most vendor invitations to present sales proposals are made to multiple agents for the single property, so the message in the document has to be clear, and the conversion outcome is critical. Before you start any proposal, ask yourself this one question. ‘What makes me different in the marketing of this property?’ If you have not got a clear answer then a major problem exists. Far too many agents enter a competitive property sale proposal situation with a focus on one or more of the following: Discounted sale fees Discounted commission Discounted or agent paid advertising Inflated price quotation Whilst the client may initially think that some of this is attractive, it does little to sell the property and may even be counterproductive. Why prostitute yourself? If yo...

Risk management planning is a key to successful property development. Risk Management, the science of analyzing the risk areas as they have the greatest impact allows property investors assign resources appropriately and/or assess feasibility of property development projects. A clear understanding of the development process and the ability to quantify risk areas will provide investors with the competitive advantage they need to emerge from the pack in the new economy. Listed below is an outline of the levels of risk management due diligence key to property development and property planning. Level 1: Impacts Assessment 1.1 Industry Standards Assessment Analytical assessment enables property owners to compare existing facilities with business and industry standards. The evaluation of industry standards can be used as a baseline for planning physical building projects. 1.2 Socioeconomic Impacts Assessment Analytical assessment enables property owners to determine status of socioeconomic ...