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Have you ever stopped to consider the wealth of hidden revenue potential that may lie buried in your customer database? The resident data could be worth a small fortune in the way of untapped possibilities. This article lists various ways that you and your company can utilize this precious resource more effectively to probe your customers’ real wishes and concerns. Past purchasers and current prospects in your database represent potentially warm to very warm leads for future business — unlike people you contact via cold calls, who have no relationship with you at all. So if your organization is not making every effort to up-sell, cross-sell, pamper, placate, or otherwise retain previous buyers and prospects, think of the revenue it may be forfeiting! If you haven’t mined your data extensively, consider doing the following things, each of which has a crucial purpose: 1) Ensure the accuracy and completeness of your customer/prospect data. 2) Take the temperature of your ...

Customer satisfaction simply means your customer got what he was looking for or even more than that. But how do you know what your customer is looking for? You need to ask them about it and this is where surveys come in. They help discover and measure what you need to know from your customers. Good thing that the latest computer programs have made surveys a lot easier and faster to accomplish. You can even get a customer satisfaction survey template online to help you. But before you can conduct your survey effectively, you need to know why you’re doing it. Here are the major reasons why you need to measure customer service. To know how to please someone, you need to get to know him first. You need to discover not just what they need and want from you, but also what they require and expect from your products and/or services. Unfortunately, it is not a common practice for companies to find out why a customer bought a certain product or service. Knowing why people bought something i...

Small business branding is simple when you remember one thing: it’s all about the customer’s experience. Here’s a true story from one of my professional speaking travel logs: It all started at the airport. The free shuttle van to the hotel arrived and a pleasant man with white hair and a huge smile stepped out and did something no shuttle driver has ever done. He shook my hand and introduced himself as Robert. In that moment I knew this ride was going to be different. Instead of selecting a seat in the back, as the only rider in the van I decided to ride “shotgun” – in the front seat next to Robert. For the next few minutes Robert kindly shared with me the recent history of the area, talked about his family and little grandchildren, and chatted with me about the weather. When I asked him to re-route to take me to a drug store to pick up an item I promised a friend, he didn’t hesitate. Then he quickly took me to my destination and carried my bag ...

Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best – and most profitable – customers they’ll ever have. So it’s not surprising that they’ll do whatever they can to keep these customers happy and coming back again and again. Believe it or not, the same concept holds true for your art career. While you don’t want to ignore potential customers, you’ll find that when you pay a little more attention to the customers and collectors you already have, it will really pay off – in increased sales and profits for your art business. The following 10 practical strategies will get you started. 1 – Understand how and why your customers buy art Put yourself in your customers’ shoes. What’s in it for them when they purchase your art? Maybe they feel great about owning a...