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A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need t...

Online marketing has been seen to surpass most marketing methods of today. If a person were to ask a business owner on their preferred method for marketing their products and/or services, they would almost immediately answer that they will use the Internet to achieve such results. Means like Search Engine Optimization and Social Media Marketing have made business owners well aware that they can expand their entire market radius and bring their company’s into the eyes and ears of the global population. Because of this, many business owners have assumed that b2b telemarketing may not be the current best when it comes to generating business leads. There are even those that consider it obsolete, washed up, passé, and even dead. Many of today’s businesses prefer online marketing rather than telemarketing. They say it is better since there are a greater number of people who spend time on the Internet than on the telephone. Although this is a fact, telemarketing can still bring abo...