Long Tail Keywords - The Web Traffic Mine
Webmasters have been blessed with a powerful tool like Web Analytics, which analyzes a website to its root producing comprehensive and real time data. If one digs in deeper and analyzes the traffic generating keywords for the website, an astonishing detail would be found. The collective Traffic from untargeted keywords is more than the traffic generated from the targeted keywords. Does this make a webmasters effort of optimizing for top keywords a waste? Not really. Let us begin from the very beginning. What types of Keywords are generally preferred: Short tail or Long Tail? Webmasters tend to focus on visitors who land on a webpage through popular keywords. Popular keywords are the ones being searched by the majority of visitors and are usually short tail. These keywords are targeted with the sole aim of getting traffic to the website and generating leads. An organization can focus on 20 – 30 popular keywords to represent a website. Truth about Long Tail Keywords: If a website is...