Approaching Communication to Deliver Business Objectives
Internal communication in South Africa finds itself at a turning point that of a shift towards a strategic rather than operational focus. As it becomes apparent that traditional communication platforms alone can no longer deliver behavioural change or impact for the organisation, there is a growing need to place emphasis on strategic counselling, effective outcomes-based measurement, and leadership communication. Assisting communicators in South Africa is the recently released King Report III, a document that sets out the code of good governance across business performance areas such as risk management, internal auditing, compliance, performance assessments, boards and committees, and more. The third revision of the document introduces a section that deals with the governance of stakeholder relations. This has effectively opened the doors for communicators to walk into c-suite, but the onus is now on the profession to demonstrate strategic insights that can deliver against business and...