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Together with the advancement of science and technology, technological innovations grew along with it, resulting to the emergence of new equipment and gadgets. No matter how big or small your company is, technology brings both intangible and tangible benefits to become cost efficient and to meet the growing demands and needs of customers. Technological innovations affect corporate efficiency, culture and relationship among employees, clients, suppliers and customers. The type and quality of technology used affect the security of confidential business information. Due to the burden brought by administrative tasks, like inventory, bookkeeping and records keeping, both big and small companies rely on computers to do their administrative works. The birth of Internet and online social networking sites tremendously decreased the costs of business operations. It also makes it easier for companies to use the Six Sigma management methodologies. Some firms shifted to outsourcing instead of hirin...

So you started your own business. You’ve seen a hole in the market or come up with a brilliant new idea. You’ve got things underway and maybe even started to make a bit of money. Well, before you take one step further, it’s time to think about insurance for your business. After all, you took a big risk starting your own company and that means you need to mitigate those risks as best you can. The hardline fact about coverage and businesses is that you need it. Everything you have for your business, from vehicles to basic liability, requires insurance. Without it, you could put everything you’ve built in jeopardy, open yourself up to crippling financial issues, or even be in violation of the law. But not to worry, here are some basics about coverage of your business that can help you get the protection you need to succeed. Types of Business Insurance The first thing you need to understand about coverage and your business is the different types that exist. Depending...

Do you know that more than two-thirds of the websites in the world use PHP as their server-side scripting language? You should also know why this open source language has grown so much in usages and popularity for web development purposes. To start with, PHP is a well-known framework that is at the center of a growing number of websites, web apps and content management systems in the world. Businesses prefer it as it has an extremely secure architecture resulting in security, safety and stability to projects of various scales and types. With a solid and robust core, the apps designed using this language never crash or malfunction thereby bringing increased ROI and superior management benefits. Besides, PHP is free and delivers cost-effective development, and this is one of the major reasons of its being used extensively. Cost benefits apart, it’s also known to deliver quality development to meet specialized requirements of businesses across industry verticals. With its support to ...

In today’s hustle-bustle, every person is looking for more convenient and reliable solution which will make their daily life operations easy. Among thousands of innovations, cloud technology is reaching top-notch spaces due to its high-demand in the business world. The cloud is the most innovative way to securely save data online that will help businesses to negate the need for expensive resources & IT experts. The cloud-based applications & tools are the real boon for businesses who are wishing to set-up their business into the cloud network effortlessly. The initial approach of having cloud-based management into business- to enable the ease of sharing complex data and storing heavy data files which might take lots of time when it comes to operations like download & upload. Thus, businesses no longer need to quest for resources that will save this much data securely. Even the renowned accounting applications such as QuickBooks, powered by Intuit, are facilitating clo...

Neuro linguistic programming or NLP is a technology that engages the mind and the body in its approach, incorporating the subconscious and conscious levels of awareness to overcome obstacles and to achieve goals. It is applied in life coaching to treat bad habits such as smoking, drinking, as well as eating problems. NLP is also applied in executive coaching to help executives face obstacles, make wise decisions and achieve success. Executive coaching will help the business executive align himself to become successful. It will also help him to become motivated and gain his full potential to achieve full success. It will teach him to change his out-dated behaviors and learn how to increase the positive ones. Executive coaching that employs NLP will make him manage his thoughts, behaviors and moods far better than the common means of executive coaching. It will also help him communicate more effectively with his subordinates. As a business executive, he will need coaching on leadership a...

It doesn’t matter what kind of industry a business is involved in: there is always the potential to be held liable for some incident or another – especially in this sue-crazy society. You never know what kind of claim your company might be faced with, whether it’s due to alleged negligence or wrongdoing. Depending on where you live, you’re probably required to have at least basic commercial business liability insurance. There are different levels of Commercial General Liability and you need to learn the difference between occurrence-polices and claims-made policies. The former covers claims as long as the events regarding the claim occurred during a specific time period. The latter provides coverage over a specific period of time, EVEN IF the event occurred prior to the purchase of that coverage. Some insurance companies offer business policies that cover specific types of liabilities based on the industry. If you’re a tech consultant, for instance, and don...

Making your business stand out from the crowd is of the upmost importance. When it comes to getting your website noticed the best thing you to do is get it high ranking in search engines. To do this you will have to find active keywords to get your website noticed. The keywords on your website are more important than you realize. Having the right words in your websites content can mean the difference between your business being a success or a failure. Customers search the Internet with words they associate with the product/services they want, and that is why you must concentrate on finding active keywords to grow your business. Use Websites To Find Keywords Google has a program that will find the keywords most beneficial to your business. All you have to do is type in some information about your website. The results will include information on the competition you will face in the market and how often the keywords are typed into search engines. This is a totally free way of finding acti...

Not having a solid strategy to address your organization’s cybersecurity threat potential is the kiss of death for any company. Buying a solution that isn’t the best fit to meet your specific data protection and employee awareness training requirements is even worse. What you need is a business strategy that makes sense and will ensure that both are accomplished. So, you want to buy a Cybersecurity solution. What is the problem you are trying to solve? Is it a point problem or a more significant issue? How did you decide this “problem” is the priority? Most organizations remain mired in tactical warfare – reactively managing tools , putting out fires, and this is their Cybersecurity program. They decide what “problem” to budget for when a tool loses utility or an expert tells them they need something to fix a problem. But if you don’t adopt and implement a Framework to support your Cybersecurity strategy, then all you have is a mission sta...

1) A Call to Action. Your website visitors are on your website for a reason. Your website is a marketing tool to get website users to request more information, purchase a product, download an app, schedule a booking (or the 100s of other variations that allows you to profit in your business). You need to present a clear call to action, so your website visitors don’t leave your website and take their business to one of your competitors. 2) Responsive Design. Depending on your business, more than half of your website visitors could be coming from either mobile or tablet devices. You need to provide a good user experience for those users. There are quite a few technical parts to understand in how to create a responsive design. The basic idea is that you are formatting your website depending on the user’s browser/system and how the user contracts or expands your website. 3) Clear Contact Information. Even today, there are many websites that make it challenging to easily contact ...

Search Engine Optimization ( seo ) is akin to producing a TV commercial. That is, it is PREPARATORY work designed to get the website ready to be marketed, much like how producing the TV commercial involves editing, formatting, and fine tuning. Once the site is optimized, it’s ready to be put out in front of the public’s face (and the search engines). Marketing the site is the process of calling attention to it, and continuing to enhance the presence in front of the viewing audience, just like broadcasting the TV commercial. Think of it this way: If you produced a TV commercial and only aired it one time, you may receive some business from it, but over time, peoples’ memories fade and no one remembers the commercial. In much the same way, submitting the site to search engines (part of marketing) and creating links from independent sources (organic marketing) should get some initial results. But if the efforts stop there, then a few months later, the effect is gone. Just...

Unfortunately, the insurance industry has always reported incidents of fraud, whether it be in relation to homeowner insurance, business, auto, life, umbrella, or even bonds. No niche, however, is so vulnerable to fake claims as workers compensation. Read these eye-popping cases, and join the insurance companies’ fight against fraudulent activity. Robbing from the Rich to Give to the Poor This may seem straight from the fairy tale books, but it’s true! An elderly physician was found guilty of workers compensation fraud. His criminal activity consisted of filing dishonest insurance claims totaling more than $170,000. The ‘good’ doctor pleaded with the sentencing judge for mercy as he explained the facts of his crime. What made him different than other thieves was that he had deliberately overcharged patients who had their medical bills paid for by workers comp coverage. In this way, he was able to service patients who could not afford to pay out of their own pocke...

Consumers are generally wary of online transactions. They worry that companies will share their personal data with other corporations without permission or that hackers will steal their personal data submitted online. They may trust your company but are unable to trust your website or your payment processor. You have to work with your customers to help them build trust in your website. Building Trust in Your Website. Install a Secure Server Certificate on your server. Put a ‘lock’ on people’s browsers so the information remains secure. Have a clear, clean privacy policy statement. Tell people you do not sell addresses; have a legal document as required by the Federal Trade Commission (FTC). Secure your server. Pay attention to the Web server’s activities and best practices and to the software, they run. Keep up-to-date on patches. Install an Intrusion Detection System. This will prevent the hackers from breaking into your system. Turn off unneeded services and po...

Intuit, the most renowned developer of accounting and tax applications, has garnered tremendous appreciation and success in the retail world by releasing QuickBooks Point of Sale software. The QuickBooks standard billing software, also known as POS, is allowing businesses to have both, employee performance and client satisfaction, at the same time. The QuickBooks POS cloud Hosting ensures optimum security, unparalleled reliability and brand credibility with every transaction made. The company stated Desktop Point of Sale as a brand recognizer, which helps retailers to keep various departments organized. From tracking sales and handling inventory to generating reports, the software is a pro in everything that might help a small business to expand its horizons. Retailers and restaurateurs no longer need to re-enter every single detail in their accounting software as hosting sync orders, employee records, payroll data and inventory with a single click. So, let’s discuss all the benef...

Every business has their own unique needs and tech requirements. Yet, with so many tech tools out there, how do you know which ones are the best for your business? As someone who lives and breathes digital marketing, I’ve used various tools and programs to amplify my marketing tasks and keep track of specific projects. It can be overwhelming at times, but it also gave me exposure to various tech tools , allowing me to really narrow down my favorites. I’ve selected some of my favorite tech tools to help me be more productive. Here they are. Canva The Canva concept was built on a vision to rival Photoshop and make design easy and accessible to anyone [even people without a Ph.D. in photoshop]. In a nutshell, Canva is a graphic-design tool website. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals & is a great tool to create awesome content for your business. Click ...

Having a secure network is vital for the success of your company. The last thing your business needs is a breach of security. Sensitive data, customer information and company documents could be exposed to the wrong people if a network is vulnerable. Training your employees in the art of protecting the company network will prevent future attacks. Employees Can Spot Threats Much Faster Employees who understand the signs of a potential threat can take actions to prevent any problems. Hackers may leave clues about how and where they attack. Looking for those signs can help your security team initiate security protocol ahead of time. Your business will always be vulnerable if it cannot adjust to what hackers are doing. The Company Can Come Up With An Overall Safety Plan Management, IT staff and other employees should come up with a plan to stop hacking attempts. Having a policy will help the company establish uniform guidelines for employees to abide by. This will allow for the proper train...

In order to start a outbound telemarketing strategy for your landscaping business you should begin with creating a script that will work. It is almost always preferable to create your own script according to principals which work rather than using a canned script you obtain on the web. There are numerous reasons behind this among them: You appreciate your prospects and the requirements much better than another script creator ever will. A script made for your unique product or service is going to sound better than a general script which prospects could have listened to from other companies. You can have the script give you just the important information and fit your offering accurately. Even though it is crucial that you use a script made just for you there are numerous tactics that can be used to increase conversions. Quick scripts are usually the most effective telesales scripts. The potential customer has to know why you are contacting them and why they should be interested within se...

Any business today would consider it foolhardy not to use an antivirus program on their office machines. Practically all businesses would also have some built-in redundancy for their data storage just in case there is a hard drive crash or other catastrophic failure caused by fire or flooding. But what most business owners don’t realize is that their websites are just as open to attacks by online hackers and viruses as their local machines. And especially if your websites are hosted on a “virtual server” meaning that multiple sites are hosted using the same hardware. Virtual services are attractive because of their low pricing but this form of hosting also leaves the other websites hosted on that server vulnerable to one bad apple. For example, in May of 2007, over 90,000 websites were hijacked by cybercriminals to illegally install malicious software on visitor’s computers when they clicked on the Google search results. A research conducted by StopBadware found ...

Many hosted services are offered over the web for a variety of business needs. The general term used to refer to all of these is cloud computing. Cloud computing allows online companies to use resources over the internet rather than build and maintain their own in-house infrastructures. Cloud computing is a trendy term that can be heard everywhere these days. Simply put, it refers to storing and accessing information and applications over the web instead of getting them all stored on the hard drive of your computer. Storing or running programs from your hard drive is called local storage. This means that everything you need is physically there with you, making access to data easy and fast , especially for the one computer and the others connected to it through a local network. This was how many industries functioned for a long time before the cloud came along. The “cloud” refers to the internet. This calls back to the times in office presentations when the internet was repre...