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Here are the 4 steps to your analysis plan. Can you guess the first step in your competitive analysis? Strengths? Weaknesses? Opportunities? Threats? If you picked “threats,” you picked correctly. You can beat your competitors at their own game. Here’s how: Step 1: Find blogs like yours, in your niche with your DA. To do this, I go to Alexa.com. Scroll down to Browse Top Sites and put in your URL. Scroll down to Which Sites are Related To [Your Blog Name]. Copy the URL of the first site. Step 2: Go to semrush.com/dashboard/. If you don’t have an account, make one. Paste the URL of the competing blog where it says All Reports, Input Domain, Keyword, or… Make sure the drop-down says Domain Overview Scroll down to Top Organic Keywords. This is what I found: triberr 11(6) 880 One of my competitors ranks for the keyword Triberr. He is at position 11 with 880 searches per month. I actually have a draft started about Triberr. Suppose I wanted to beat his position ...

It’s early in the ’09 baseball season and every team has already scoped out the other teams and every player they’ll face.  Can you say the same about your business or your marketing plan? When you need a quick snapshot of your strategic marketing plans that explores your business’ performance, the competitive climate, emerging market trends, and impending obstacles, try a quick SWOT – Strengths, Weaknesses, Opportunities and Threats analysis. Take a good SWOT at your marketing plan and you could just hit it out of the park. Whether you do this on your own or with a team, taking a SWOT at your marketing plan helps you find ways to minimize the weaknesses while maximizing the strengths. Match the strengths against market opportunities that can result from your competitors’ weaknesses or shortcomings. And remember, when you are taking your SWOT, there are no dumb ideas or thoughts. Sometimes a seemingly inconsequential comment can spark a great opp...