GAHZLY

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need t...

Employment agencies can be an excellent option to assist in a job hunt or for finding a suitable employee for your company. I have found employment agencies to be very helpful in finding great employees, and I didn’t have to spend a lot of my time doing interviews and background checks. My own company pays the employment agencies, which then send us employees that have been previously interviewed. Keep in mind that although employment agencies provide a place for companies to start their employee search, they can’t eliminate every unsuitable candidate. Local employment agencies sent two of my best and undoubtedly reliable employees to my company. Both of these employees were hired full-time within the first week. Job seekers may have better luck by registering at employment agencies. Many potential employers wish to avoid the time and effort involved with placing a newspaper ad and interviewing applicants. It can take a great deal of time to complete the full interview proce...