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In January of 2010, Matt Cutts (Google’s main man about town) revealed that “measurements show that synonyms affect 70 percent of user searches”. This means that keyword synonyms are now a significant consideration when optimizing keywords and content. Semantic Search Semantics is the science of meaning in language. A semantic search looks to understand the intent and context of the search language in order to deliver highly relevant results. Synonyms improve the relevance of your page content which then strengthens the value of your keyword. Synonyms also create more interesting and varied copy for your visitor. Additionally, synonyms give you more opportunities to vary the anchor text from your page back to your keyword hub page (assuming your site has this structure). Synonyms Are Part of the Developing “Semantic Search” Aspect of Google’s Algorithm Google uses it’s own definitions of synonyms gleaned from billions of natural searches and it ...

There is nothing quite like owning your own business. It can give you not only a lot of satisfaction and with the proper care and attention grow into one that will take care of your financial needs. When the time comes for growth you might find that you have to seek the help of a set of financial investors. If you have to present your expansion plans to them in order to secure the money you need, you best chances of success are likely to come if show them a well documented feasibility study. What is a Feasibility Study? If you have never worked with a feasibility study then you may not understand what one is let alone how to use it to your advantage. This type of study is undertaken when a business needs to make changes or grow and needs t show its investors that the ideas presented are sound. Considering the current economic climate most businesses are shrinking rather than growing and you will have to work hard to prove that yours can sustain the growth. If you have never written one...