Making the Connection: Customer Relationships That Build Your Business
Have you ever wondered why you often find a coupon tucked inside your cereal box, or get invited to a customer preview sale at your favorite department store? Those companies know that their existing customers are the best – and most profitable – customers they’ll ever have. So it’s not surprising that they’ll do whatever they can to keep these customers happy and coming back again and again. Believe it or not, the same concept holds true for your art career. While you don’t want to ignore potential customers, you’ll find that when you pay a little more attention to the customers and collectors you already have, it will really pay off – in increased sales and profits for your art business. The following 10 practical strategies will get you started. 1 – Understand how and why your customers buy art Put yourself in your customers’ shoes. What’s in it for them when they purchase your art? Maybe they feel great about owning a...