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Search Engine Optimization ( seo ) is akin to producing a TV commercial. That is, it is PREPARATORY work designed to get the website ready to be marketed, much like how producing the TV commercial involves editing, formatting, and fine tuning. Once the site is optimized, it’s ready to be put out in front of the public’s face (and the search engines). Marketing the site is the process of calling attention to it, and continuing to enhance the presence in front of the viewing audience, just like broadcasting the TV commercial. Think of it this way: If you produced a TV commercial and only aired it one time, you may receive some business from it, but over time, peoples’ memories fade and no one remembers the commercial. In much the same way, submitting the site to search engines (part of marketing) and creating links from independent sources (organic marketing) should get some initial results. But if the efforts stop there, then a few months later, the effect is gone. Just...

There are several types of graduate business degrees which prepare students for many types of careers. The most typical is the Master of Business Administration (MBA) degree, with its concentrations or emphasis areas. There is also the Master of Science (MS) degree which allows a student to explore a business concentration in more depth, such as in management, accounting, or finance. There is also a more broad-based business degree for students that are interested in understanding the culture and behavior of organizations. This degree is specifically designed to teach individuals to manage teams and systems from both the human and technical perspective. It is interdisciplinary in its approach in that it synthesizes knowledge from different fields, including business, the social sciences, and communication. This degree is the Master of Arts in Organizational Leadership (Mahuron, 2013). A versatile graduate degree, the Master of Arts in Organizational Leadership (MAOL) prepares individua...