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9 Simple Steps to Website Speed Optimization and Major Reasons Why It Matters

Why web speed optimization matters Coming back to stats, the survey from Kissmetrics shows that 79% of users are less likely to visit a website with performance issues once again. Moreover, 52% of surveyed shoppers assert that performance is an important ingredient for their loyalty. This means faster websites generate quality leads. No doubts, surveys are a great way to learn the attitude of customers to whatever you need. However, the website load speed optimization example from a well-known company would be more valuable, right? Walmart is a great fit for this. Having measured the website load time and performed the initial analysis, the company found out that users who converted had two times faster loading speed compared to the ones who didn’t convert. A live example of the website page speed optimization impact By the end of optimization, they’ve managed to remarkably increase their conversion rates along with revenue. Also, the company shared the following stats: ...