3 Steps to Domain Name Acquisition
Domain names have become a necessity in today’s day and age. Unfortunately, acquiring a domain name can be confusing, difficult, and time-consuming. Before acquiring a domain name, an online business should consider trademark availability and corporate name availability in addition to the domain’s availability. The following discusses the primary steps of domain name acquisition. 1. Trademark Availability. What key trademark will the business adopt going forward to identify itself as the source of its goods or services? For the trademarking strategy, will the business’s name be the same as the trademark? Will the trademark predominately identify the business or a specific good or service? Once those questions are answered, care should be taken to ensure that the trademark is available. Trademark clearance searches can be conducted to make this determination. Typically, a search is done of the Unites States Patent and Trademark Office (PTO)’s Trademark Electronic...