Automobile Sector - The Indian Scenario!
Introduction: During early 60s & 70s, automobiles came largely in twos. In scooters, you had a Lambretta or a Vespa. In motorcycles, you had a Bullet or a Java. In cars, you had to choose between an Ambassador and a Fiat. In trucks, it was either an Ashok Leyland or a Tata. In tractors, it was between a Swaraj and a Mahindra. This situation reflected the India of yester years. Economic reforms and deregulation have transformed that scene. Automobile industry has written a new inspirational tale. It is a tale of exciting multiplicity, unparalleled growth and amusing consumer experience – all within a few years. India has already become one of the fastest growing automobile markets in the world. This is a tribute to leaders and managers in the industry and, equally to policy planners. The automobile industry has the opportunity to go beyond this remarkable achievement. It is standing on the doorsteps of a quantum leap. The Indian automobile industry is going through a technologi...