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Blogs. Facebook. LinkedIn. Twitter. YouTube. The list goes on when talking about marketing your small business online. However, there’s little doubt that of all the online channels, Google is still arguably the biggest. With its suite of products like AdWords, Gmail, Chrome, YouTube, and Google+ (among others), Google’s footprint on the web is huge. So when Google makes an algorithm change, your website will most likely be affected in some way. Last week, Google announced its latest algorithm change (sometimes called Google “Fresh”), which shines the spotlight directly on fresh information and new web content. According to Google, this update focuses on three key areas: 1. Recent events and hot topics. Searchers typically want to find the latest information instantly, so Google will now show what it deems to be high-quality pages, including those that may be just a few minutes or hours old. 2. Recurring events. Lots of events take place on a regular basis, like t...

Google sitelinks are displayed underneath a listing within the search engine result pages (SERPs), offering navigation to a deeper page within the website. Site links have been a feature within the search engine result pages (SERPs) for a very long time that have proven very useful and allow users navigation to a deeper page within the website, with changes being implemented on a regular basis. Just recently the site links within the Google’s SERPs went through a major face lift. Each section of the site is much more clearer than before and include full size links, a URL and a line of snippet text. The new changes have been created in order to increase visibility, flexibility, clarity and quality. It must also be made clear that the new and improved site links only appear for brand searches. With new benefits created, let’s look at the key changes the improved sitelinks bring: 1. Improved Click Through Rate (CTR): With the site links being much more clearer and providing mo...