How to Integrate SEO With Marketing, Lead Generation and PR
The times when seo was only about keywords, ranking, crawling and linking have gone. Many innovations have been introduced in the last few years, like Semantic Search, User Intent, Accelerated Mobile Pages, A.I., User Experience, Structured Data, and these are continuously creating areas where seo overlaps with PPC, social media, traditional marketing, PR and content marketing. As a result, it has become nearly impossible to carry out seo as a standalone activity: a synergy has become necessary to capitalise on all opportunities and tailor your marketing efforts. So, how can you integrate seo with Marketing, Social media and PR to achieve the maximum visibility and promotional impact? Let’s say you are about to launch a new product targeting B2B prospects; you want to promote it and create a dedicated page on your website. First get your seo team to do the keyword search for that product. Your marketing team will, then, develop copy for the new product page around the key sea...