Google's Sitelinks: What Are The Benefits?
Google sitelinks are displayed underneath a listing within the search engine result pages (SERPs), offering navigation to a deeper page within the website. Site links have been a feature within the search engine result pages (SERPs) for a very long time that have proven very useful and allow users navigation to a deeper page within the website, with changes being implemented on a regular basis. Just recently the site links within the Google’s SERPs went through a major face lift. Each section of the site is much more clearer than before and include full size links, a URL and a line of snippet text. The new changes have been created in order to increase visibility, flexibility, clarity and quality. It must also be made clear that the new and improved site links only appear for brand searches. With new benefits created, let’s look at the key changes the improved sitelinks bring: 1. Improved Click Through Rate (CTR): With the site links being much more clearer and providing mo...