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A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating their online persona. Decide what your online voice will sound like. Will you be formal or informal, speaking to individuals or businesses, sounding like a reporter or an op-ed contributor? Will you be sharing company employee events, creating contests, reporting on industry changes or regulations, or all of the above? Your agency goal is to build rapport and a sense of community with both clients and prospects. But first you need t...

Using social media to increase WordPress blog traffic should be a part from your day by day web small business activities because numerous folks utilize these web sites such as their major resource from news additionally gossip. A well-liked social news website such as Digg gets a lot of traffic. Individuals go to see to Digg to discover out what is new furthermore to share subject matter of the world broad web, together with their own blog posts. If visitors this sort of what they read, they can vote for the article, and if an article is popular enough, it will reach the greatest worldweb web pages of Digg also be noticed by millions from site visitors. Other social on line-web-sites make use from a similar voting system. If the WordPress blog posts you submit to Digg what’s more other social online world webpages don’t acquire any votes, you’re still getting the benefit of building one-way backlinks to your blog, such as a result it will be well worth the time in mak...

If you’re in a media service business like photography or creating video production or sound recordings, then you are always looking for new clients. Most contracts in these businesses are of short duration, so you need to line up as many contracts and clients as you can. The best way to do that is to master the art of writing a business proposal. You probably don’t consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you’ll need. And after you have written one proposal, you’ll find that you can use a lot of the same information in every proposal from now on. Let’s focus on structure, and you’ll see how easy writing a proposal can be. All service proposals have a standard structure: intr...

About a year ago, I wrote an article with guidelines on writing a website design and development Request for Proposal (RFP), which received a great response. Now I think it’s high time to do the same thing for those wishing to engage an agency for Social Media Marketing and other Online Marketing and Advertising consultation and implementation. Below are my suggestions of how to prepare an RFP for social media projects, retainers and campaigns. I also suggest doing research online and viewing other Request for Proposals to see what works best for your organization. Keep in mind that whatever format you choose will determine not only how long the responses are, but also what type of focus you are looking for from the respondents. Each section of the RFP is outlined below, along with some explanation and suggested questions. Have fun! Information about your organization and project Introduction The purpose of this section is to give a brief overview of the company issuing the RFP an...

Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience. As these platforms develop, how you use them for your small business must change too. Let’s look forward to some ways to promote your business on social media in 2020. Facebook More than 18 months later, the Federal Trade Commission has officially ruled that Cambridge Analytica deceived Facebook users. The company had harvested the personal data of millions of Facebook profiles without people’s consent and then used it for political advertising purposes. While Cambridge Analytica went bankrupt soon after the scandal, Facebook is still working hard to tighten up its data access processes and convince people to ...