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Webmasters have been blessed with a powerful tool like Web Analytics, which analyzes a website to its root producing comprehensive and real time data. If one digs in deeper and analyzes the traffic generating keywords for the website, an astonishing detail would be found. The collective Traffic from untargeted keywords is more than the traffic generated from the targeted keywords. Does this make a webmasters effort of optimizing for top keywords a waste? Not really. Let us begin from the very beginning. What types of Keywords are generally preferred: Short tail or Long Tail? Webmasters tend to focus on visitors who land on a webpage through popular keywords. Popular keywords are the ones being searched by the majority of visitors and are usually short tail. These keywords are targeted with the sole aim of getting traffic to the website and generating leads. An organization can focus on 20 – 30 popular keywords to represent a website. Truth about Long Tail Keywords: If a website is...

In January of 2010, Matt Cutts (Google’s main man about town) revealed that “measurements show that synonyms affect 70 percent of user searches”. This means that keyword synonyms are now a significant consideration when optimizing keywords and content. Semantic Search Semantics is the science of meaning in language. A semantic search looks to understand the intent and context of the search language in order to deliver highly relevant results. Synonyms improve the relevance of your page content which then strengthens the value of your keyword. Synonyms also create more interesting and varied copy for your visitor. Additionally, synonyms give you more opportunities to vary the anchor text from your page back to your keyword hub page (assuming your site has this structure). Synonyms Are Part of the Developing “Semantic Search” Aspect of Google’s Algorithm Google uses it’s own definitions of synonyms gleaned from billions of natural searches and it ...

How to Find Keywords One common mistake that businesses make is not describing their products using the same keywords that their customers use. For example, you’re promoting “portable media player.” However, your potential clients call them “MP3 player.” This is why it is vital to talk to business partners, employees, sales staff, and current and potential clients to determine what words are frequently used by online users when they are seeking for products and services like what you’re offering. Use such phrases to establish a list of seo keywords. A number of keywords searching tools are available. Such tools can help you select the best phrases for search engine optimisation. The Google AdWords Keyword Tool can help you determine how frequently certain keywords are searched in the U.S and internationally; and how competitive the keywords are. This tool is intended to help marketers select keywords for Google PPC ads, but it can be useful for key...

Making your business stand out from the crowd is of the upmost importance. When it comes to getting your website noticed the best thing you to do is get it high ranking in search engines. To do this you will have to find active keywords to get your website noticed. The keywords on your website are more important than you realize. Having the right words in your websites content can mean the difference between your business being a success or a failure. Customers search the Internet with words they associate with the product/services they want, and that is why you must concentrate on finding active keywords to grow your business. Use Websites To Find Keywords Google has a program that will find the keywords most beneficial to your business. All you have to do is type in some information about your website. The results will include information on the competition you will face in the market and how often the keywords are typed into search engines. This is a totally free way of finding acti...

Keywords! Yes, they are without a shadow of doubt the most import area of Internet-marketing article writing. Doesn’t matter how good your site is, how good your product is, or how good your article is without the right keywords you are losing a lot of valuable visitors to your site. Articles Directories will promote your Article if you have a strong keyword content. First step is to do your research! Sure it may make writing an article or getting a site up a bit longer but it will definitely pay dividends in both the long and short term. There are any number of very good keyword tools available on the net and I have found it pays to use at least two each time. Look also at what the top people are paying for certain words, this will give you a good indication of what words are being used the most in searches. When looking for keywords, don’t just look for one or two, long tail keywords are what you should be aiming to achieve. This isn’t as hard as it may seem, for ...

I love writing internet marketing articles. Most of my promotion is done through article marketing. First of all it is a free. I write a lot of articles on the topic of “internet marketing articles”. I really like doing this, because I can concentrate on an aspect of internet marketing that I am focused on and write about that. I also find this is a great way to promote my products. I publish my articles on several article directories and ezines every day, with a link pointing to my products. It is a great way to get exposure. Writing Internet Marketing Articles 1. Keywords . All you have to do is first of all select a keyword that relates to the product that you want to promote. You then write an article around that keyword. You make sure your keyword is in your title, in the first sentence of your article and in the first sentence of the last paragraph of your article. 2. Basics of articles . Your first paragraph should tell your reader what your are going to talk about....

Nowadays the most popular way to make money online is either affiliate marketing or writing articles. Both methods will only make money if you are able to attract visitors to your website. There is positive relation between visitors count and how much money you are able to make with your website. In this article I will give advice how you attract more visitors to your website with the same article. Most people who are writing articles on their blog or website will use a decent article title and some tags. Tags are a very important tool on your website to attract visitors which many people underestimate. Most people probably just choose some related words and use them as tags and in this way they are missing the true potential. Using tags on your website is crucial when you are considering to optimize your article for attracting visitors. The first step is always to use the Google Keyword tool and find the exact phrase that will be your article title. However, the power of this tool lay...

Adwords keyword research tools are valuable and essential to anyone using Google AdWords to promote their websites. Most people think that such keyword research tools are only capable of pulling out huge keyword lists to be used in their AdWords pay-per-click (PPC) campaign. Little do they know that these tools are also effective in digging out useful information about keywords that could be used for other PPC campaigns and even for search engine optimization. Let’s learn several useful AdWords keyword research tips and why AdWords keyword research tools are so powerful in reaping lists of profitable keywords. One quick keyword research tip before starting a PPC campaign is to build a keyword list of at least 1000 keywords. Keyword research is necessary. Brainstorm and start off with a few keywords, perhaps 5 main keywords associated with the product. You may wish to use several free online AdWords keyword research tools such as: 1. Overture Keyword Suggestion Tool Search for...

There are many pieces of advice out there when it comes to seo article writing. It seems nearly everyone wants to tell you what to do or what not to do. If you’re an up and coming Web writer, it can be hard to decipher all the many pieces of advice that are out there and determine what is really best for you. When it comes to writing for the Internet, learning keywords is going to be important. seo stands for search engine optimization and it refers to how content on the Internet is indexed by the search engines so that Web users can find it. For example, content optimized for the keyword phrase “cat grooming” would be ranked in the search engine among other sites or pages that are optimized for cat grooming. For some writers, especially those new to the Internet, the concept of seo in writing can be overwhelming. If you use your key phrases too much in one article, it can make it hard for the human reader to understand and it can also cause your article to be rejec...

It’s widely accepted by recruitment professionals that increasingly higher competition among today’s job seekers is making it harder for many applicants to successfully obtain interviews for positions in the organizations they wish to join. In order to overcome this situation, the successful job seeker is learning more and more to use power words to help stand out from crowd in this increasingly competitive job market. Even a few years ago, you probably would not have heard of the term keywords in the context of cover letters for resumes. But, given the increased use of technology in screening the thousands of applicants applying for positions in Fortune 500 organizations, they have started to impact individuals and related industries in a big way. But keywords, those hot words that are associated with special industries or job positions, are an important way that a job seeker can differentiate him or herself from the competition of other job seekers. They are important beca...

Finding the right keywords for your real estate business is the real challenge. In fact, it is very crucial to start with. You need to search the right keywords that will attract the right audience for your business. At the same time, you need to think about the competition. The keywords that you should use should pass through your competitors or you need to search for words that have less competition that will likely help you to rank at search engine sites. This doesn’t mean that you need to look for the terms that nobody is searching and chasing for you are losing your main objective. Instead, you need to find something that attracts enough people for your real estate website but less competition. Tough, huh? This is why you need to use keywords search tools so you can carefully study your keywords and decide which ones to use. However, if every realtor is using the same famous real estate keyword research tools then they will all come up with the same results. The key is to u...

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them. Wordtracker The best tool out there, Wordtracker is one of the most essential seo tools . To use Wordtracker: – Go to the Wordtracker website ( http://www.wordtracker.com )and pay $7 for 24 hours’ access – Enter a keyword phrase you’re thinking about targeting – Wordtracker will suggest hundreds of related phrases – click on the ones you like – Once you’ve clicked on all the phrases you like, run them through the program – Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it – The higher the score, the better the keyword phrase! Wordtracker also offers a free service which works in the same way but only uses results generated from MSN. Overture Also useful, Ov...

Most Webmasters only think of their main keywords when the term, ‘targeted keywords’ come into their mind. More often than not, we only target our main keywords and forgetting the importance of the other long tail keywords. This is a major mistake that I have realized. Every Webmasters should have a list of the targeted keywords for their sites and keep expanding this list when they have done optimizing for a specific terms. There are several advantages for doing this. The greatest benefit is that we can concentrate on less competitive keywords since they are much broader and more specific. It is definitely much harder to optimize for ‘ seo services’ than for ‘Affordable seo Services’. There are two ways we can go about to increase and expand our existing targeted keywords list. One is to increase its depth, while the other is the breadth. To increase our current keywords depth, we can examine the Search Engine auto-complete feature. For example, yo...

What are Long Tail Keywords? Long Tail Keywords are either keywords or keyword phrases for which there are relatively few competitors on the search engine results pages. They generally consist of three, four or more keywords and are less competitive because they are not searched for as often. For that same reason, they can be very lucrative to web publishers and small business websites. The term, “long tail” was coined by Chris Anderson, Editor-in-chief of “Wired” Magazine for his book, “The Long Tail”. It refers to the shape of an economic distribution curve that graphs the basic supply and demand of the digital economy. In particular it refers to the tail end of the curve where demand is very, very low. Understanding Long Tail Keywords To give you an example of a long tail keyword, let’s assume that your company is a Denver-based web site marketing and design firm. You could target a broad keyword for your website like “Web design”...