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This can be a decision that may lead to increased productivity and a bigger chance for success. Change agents have a lot of expertise, but they’re not subject matter experts. Because they are hired by many corporations, it’s quite hard for a change agent to be an expert in every single detail of every business that they work for. Most business change who have achieved success, have employed subject matter experts to help out. The job of the change agent is to deal with the parts of the process that are part of their expertise. This may involve coming up with new procedures for evaluation, developing channels of communication so all parties have a smooth way of passing information with each other, or keeping the internal staffing on task with the change process. Change agents have one other primary role and that is to make certain that there are subject matter experts on hand if ever and whenever their input is necessary. Subject matter experts are usually not qualified enoug...

After thirty-five years of running my company, Mid-Hudson Marketing, I’ve come to realize a few truths about what brings success in business. Regardless of what business you are in, if you give the clients what they want, the clients will be happy. And happy clients come back. They also refer other clients to you. Now, you would think that in a marketing business, a client would come to me in order to bring him business. But, ironically, when a client comes to me for marketing services, there is a lot more to what the client wants than is obvious on the surface. Clients need confidantes. Clients need friends. Clients need reliable helpers to do the things they themselves cannot do, and to do them well. Clients need dependable business partners they can lean on in times of need to provide them with guidance and advice. Clients need all of this but do not want to be overcharged for it. And clients need these things exactly when they need them, at the precise moment they ask for them...