GAHZLY

Writing a resume is, as argued before, quite simple; yet made difficult by the need for it to be persuasive. And to be persuasive, you must tell a story. Telling, or in this case, writing your story is hard; no doubt about it. Yet this story of how you made a real difference in the jobs that you have held is critical. It is critical because, by inference, your story causes the reader to imagine you making the same difference for him. The clear challenge is in the “how.” But to get to that answer, humor me for a moment and let’s talk about a business plan. A business plan has two objectives. The first is to raise capital or money. And the second objective is to act as an operational blueprint for when you actually start the business. The two objectives do not necessarily mesh. But writing 2 separate, 100 page business/operational plans is not practical nor desirable. The answer to satisfying both objectives with one plan is the executive summary. Once the plan is writte...

Clients are the lifeblood of any business and in a perfect world, they are pleasant, kind and respectful people but in the real world, some are often “challenging”, a euphemistic word for the acronym PITA (“Pain in the A$$”)!! A very good friend of mine, also an event planner, bought me a gift to set on my desk, a little pottery jar that said “Ashes of Problem Clients”. In less than ten seconds after receiving it, the ashes of several clients came to mind and I became inspired to write about my experience as an event planner. I have been in the hospitality business for thirty-nine years; twenty-five of which have been in event planning. After I planned my first event, I was hooked. I loved the creative aspect of planning a function, the excitement of meeting people from all over the world, working without outside vendors and entertainers, and arranging corporate dinners, receptions, themed productions and social functions. Obviously the ultimate goal ...