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It is important that the content of your site is properly optimised for the search engines and you can install a WordPress seo Plugin to help with this – there are many available. If your content is properly optimised the search engines will understand what your page or post is about and that it is highly relevant to the chosen keyword (or keyword phase). You will then be able to get the page or post highly ranked with the minimum possible number of backlinks. If your page/post is not optimised you will need to build many more backlinks to get it ranked. There are many WordPress seo Plugins available to help with setting up on page seo in WordPress but I want to look at a plugin called “SEOPressor” which is slightly different. The purpose of this WordPress seo plugin is to check your page or post after you have written it and give it a percentage score for search engine optimisation. It also provides recommendations for improvements which you can then follow, with ...

There are three reasons why you need a business plan… To obtain funding. Every good potential lender or investor, be they bank, angel investor, venture capitalist or business partner, will require a business plan. They want to be comfortable that you have thought long and hard about your business rather than jumping straight into a business. More importantly they want to ensure that they have a good chance of not only having their investment returned, but also making a profit out of the arrangement. Your business plan is your sales tool – it explains your business and your strategies to make this business a success. It shows how detailed and organized you are and how you intend to make a success of your business. To introduce your business to potential investors. The Executive Summary in undoubtedly the most important part of your business plan. Investors receive hundreds of business plans. They decide on their initial sort of who they want to investigate more thoroughly, by...

If you’re in a media service business like photography or creating video production or sound recordings, then you are always looking for new clients. Most contracts in these businesses are of short duration, so you need to line up as many contracts and clients as you can. The best way to do that is to master the art of writing a business proposal. You probably don’t consider yourself a writer, but creating a proposal is not difficult once you understand the basic structure and ingredients that all winning proposals need. You already know the services and the quality you have to offer, and you probably have a good idea of what most clients want, so you have all the basic information you’ll need. And after you have written one proposal, you’ll find that you can use a lot of the same information in every proposal from now on. Let’s focus on structure, and you’ll see how easy writing a proposal can be. All service proposals have a standard structure: intr...

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. Every word must convey a precise meaning that is understood in the same way by writer and reader. Use your thesaurus to replace long words with shorter, crisper ones. Whether you are writing a prospecting letter or a report, a follow-up letter or a proposal, use the shortest, simplest word you can find to convey the meaning you want. Whether you are writing up, out or down, choose appropriate replacements for the cold and pretentious business expressions of the past. Eliminate the junk like: attached herewith please find. Instead, say exactly what you mean: I am attaching this for you. Use ordinary, everyday English–I call it shirtsleeve English–for real results. Simplicity makes reading easy–and professional writers know that business readers want a quick, easy read. In fact, most busy readers get lost in sentences of ...

Knowing how to write a business case is a critical skill for all business people. If they do not have it, they have to quickly find someone who has it. All the best business ideas in the world will come to nothing if they cannot be put down in writing. The written business plan will help in getting the necessary approvals and resources to make the idea a reality. Writing the business case such that it attracts the interest of “sponsors” is a real challenge. Essentially, the case will: promote the business idea to others state how and why it can be successful list the expected benefits focusing on financial returns seek approval for funding. The Business Case Outline Why is a case being made for a particular project? What are the main features of the project? What are the business issues and what are the solutions? How much is the financial investment? What is the project duration? Would there be any implications in terms priorities and lost opportunities? What are some of th...

Beginners should learn how to write a TV show proposal if they have great ideas and want to pitch them to the top people in the industry. Anyone can try to sell their concepts for a TV show without going into the actual task of script writing. How to write a TV show proposal is an important aspect of writing for this most popular medium of entertainment. They are inundated with dozens of proposals every week, and unless yours is something unique it will likely fail. There are a few elements that your proposal must include so that it attracts the attention of the TV executives: • Title – The first step in learning how to write a TV show proposal is to select a catchy title. This should able to sum up whatever you want to convey to the readers. The title becomes a good way to keep the proposal in the memory of the people who matter. • Contact details – Give all details of how you can be contacted. • Duration and the number of episodes – The tenets governin...

Over the past decade the quality of CV writing has risen dramatically. This is down to the amount of free information you can find online. There are lots of CV writing guides and tips which help anyone wanting to improve their application, and this has pushed the quality up to a whole new level. Because of this employers are now expecting a higher quality of CV, which leaves anyone not swotting up online in the past. The old style of writing a CV is not good enough anymore and it’s harder than ever to now get an interview. If you’re worried that your CV may be failing you, here are 3 massive reasons why you must write a new CV today. It’s too generic If your current CV is purely a list of all your skills, qualifications and experience – then read on. This approach to CV writing is out of date and not going to impress anyone. But what will help you get a job interview is tailoring your application. To find out if your CV is too generic, grab a highlighter pen and ...

Action Step # 1 Define Your Company: What will you accomplish for others? Write down all the specific needs your company will satisfy. Potential investors need to know that your business will be meaningful and marketable to people who can use your product or service. So concentrate on the external needs your company will meet. What will your product or service enable people to do better, more cheaply, more safely, or more efficiently? Will your restaurant make people’s palates delirious with new taste sensations? Will your new mouse trap help people capture mice without feeling sick to their stomachs? Will your new bubble gum scented bubble bath revolutionize the way children agree to take nightly baths? Think of all the positive benefits your company will provide. Write them down. Admire them. Absorb them into your consciousness. Believe in them. These are the primary motivators that readers of your business plan will respect and value. Action Step # 2 Identify Your Company...

No matter what size of business you work for or own, there will most likely come a time that you have to write a business letter of some type. Writing letters, whether they are for business or for personal needs, can be very stressful if you are not accustomed to writing them, but by using a system and the letter templates that come with it, you can craft the letters that will meet your business needs quickly and easily. The ideal system should include many different template options that will fit any possible situation for your business. These templates should be MS Word formatted to allow you to cut, copy, and paste the parts that you need for your own business letters to take some of the worry and stress out of the writing. The samples of business letter templates should encompass all of the different letters that you may want to write in your business dealings. What types of business letters are typically used in the corporate setting? Think thank you notes, sympathy letters, finan...

Key components in and organisation’s success will depend on a great degree on how well you; can gather and interpret information adapt to change manage staff and resources promote your business look after customers and more. This is where forward planning can help you. A colleague once told me that ‘ even a bad plan is better than no plan at all’ . A bad plan at least shows that you have given some thought to the direction you want to go in. A good plan takes time and effort, especially the first time you do one and many business owners or operators think they don’t have the time, or don’t see the value in it. But believe me… it is worth the time and effort! It is an opportunity for you to build solid foundations for your business, based on known facts and these allow you to: be very accurate in your plans and future projections. avoid unforeseen pitfalls and crisis situations spend your money and/or other resources in the most effective way stay ah...

MBA application essays are notoriously difficult: In a brief space, you must give an overview of yourself that will recommend you favorably to each member of the admissions board, providing an insightful view of what you have to offer. But you won’t be alone in the attempt: The best MBA schools receive thousands of admissions each year-in addition to yours. How, then, can you stand out amid a crowd of applicants? Your written essay is the key to differentiating yourself from your peers in compelling ways. Make your essay informative, but don’t merely dump information. Instead, take the time to paint a clear picture of yourself and why you’re seeking to further your academic career by seeking an MBA: • Reveal your reason for embarking on this avenue of study. It’s okay to be informal as you do so: Share the life experiences that have brought you to where you are today. • The show, don’t just tell about, your level of motivation in seeking to earn a...

Business proposal: structure and winning tips. Introduction A proposal is the final step before the beginning of a project and it is almost a contract. But there are guide lines to follow if you do not want to waste your effort with a client. A poor proposal, bad done, not exhaustive can easily transform a good client in lost time. In this article, there are described the golden rules for a winning proposal and the mistakes to avoid. Background No boilerplate : be specific with the results you can get. Emotional plus rational : using rational impact explains your professionality and clients need also a positive feeling on your proposal. Do not underestimate the proposal: time and quality are constraints to write a clear proposal. All around the client : use your time to talk and fully understand your client. A proposal should show how well you have understood your client. Structure of the proposal There is a specific structure a proposal should have to answer all the possible questio...

You have a great idea for starting a new business or expanding your current one. You’ve thought through all the issues and created a roadmap for success. Now all you need is the funding to put your dreams into action. But how are you going to secure that funding? You can’t just stroll into a bank or sit down at a committee meeting and hand them your notes and spreadsheets. You need to write a business proposal to lay out your plans and request the funds. You’re an entrepreneur, you think, not a writer! You’ve never written more than a business letter and a meeting agenda. Don’t worry. It doesn’t need to be an intimidating process, because there is a basic structure to every business proposal. Here are the four parts, in order: simply 1) introduce yourself; 2) show that you understand your customers/clients and their needs; 3) describe how your goods and services meet those needs and present your expected expenses and profits; and 4) persuade the bank ...