Entrepreneurial Aptitude - A Measure of a Franchise Business Owner's Probable Success
The Keys to Franchise Business Owner Success The value of the brand, the location, the support provided by the franchisor, the quality of the product or service, local competition, and the economic climate…they all influence business success. We would expect the potential small franchise business owner to investigate these factors thoroughly as part of the due diligence process. But the greatest variable of all is the small franchise business owner himself or herself, and his or her skills in managing the business. If you have never run a business before, how do you know that you have what it takes to be successful? It behooves the potential small franchise business buyer to extend the due diligence process to include an objective self assessment, something not usually done in any formal way by the franchise buyer. Evaluating your Entrepreneurial Aptitude is a great way to measure probable success as a Small Franchise Business Owner. Entrepreneurial aptitude may not be what you th...