Building Your Business: How a Speculative Proposal or Concept Paper Might Boost Your Marketing
A business that’s serious about building its client base always looks for new ways to attract clients. Advertising in the Yellow Pages, promoting your own website and blog, ads in community papers are all part of the marketing mix. However, if getting business depends, to a large extent, on submitting and winning business proposals or project proposals, here’s something you might want to consider; submitting a speculative proposal to a client, or as it is also known, a concept paper. You have not been asked to respond to a proposal request. This is purely speculative. Then what exactly is it? What you’ve done is looked for and discovered a need. For example, you may have just completed a project and recognized an opportunity for additional work that would benefit the client. Or you may have a process that would help cities remediate soil from industrial sites more effectively, save them money, and restore the site to tax-paying productivity. If you believe that this ki...