Why Your Client Database is Worth More Than Money in the Bank
Your client database can generate money in the bank over and over and over again. Many small business owners do not take the time to build a client email list. This is one of the biggest marketing mistakes a small owner can make. Why? An existing customer is your best customer and being able to communicate with him at a moment’s notice is crucial. Example of How to Trip Your Monthly Income: You own a dress store. You are at a fashion convention to purchase new clothing for the fall. You run across a beautiful unique coat, but you are not sure if your customers will like the coat. The coat is fairly expensive, even at the wholesale price and you would hate to purchase 3 or 4 and they just sit on the rack. Solution: Send your client database an e-mail with an image and your price for the item. Tell them that you are in New York City at the Annual Fashion Convention and want to know if any one would be interested in the coat? You explain that there is a limited number of the coats av...