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Many companies after spending a substantial amount of money on the development of their websites assume that once the website is published on the Internet, people will flock onto it and, therefore, do not take website promotion as seriously as the development part of it. Today, with millions of websites around, no matter how great your website is, if you don’t promote it effectively, you will not get the visibility that your site deserves. Effective promotion of a website starts with submission of the site to various search tools available on the Internet. There are two different types of search tools : search engines and directories. Search engines index their listings based on the information retrieved by their spiders that crawl through the Internet following links constantly looking for new websites. The directory listings are compiled by human editors from the URLs submitted to the directory. If your website is listed in the directories you can be sure that the spiders of di...

With the popularity of videos and how they have been used to market many different kinds of products, including mobile phones and digital cameras, it is safe to say that video marketing is an important part of any business plan. The use of video on the Internet has grown tremendously in the past few years, and with the use of sites such as YouTube, video has become an essential aspect of the marketing process for businesses. But just how do you begin to incorporate video into your business marketing plan? Before you turn to YouTube for help, take a look at the following tips: 1.) Begin by deciding what you want your video to accomplish. The easiest way to determine this is to do a research search on YouTube. Find out what the most popular videos in your niche are. The best videos tend to fall into one of two categories: educational or entertainment. 2.) Choose the type of video you want to make. There are many different types, and you can choose the type that most closely matches your ...