GAHZLY

Data analytics, as a professional skill has come about in so much demand in the last 8-9 years as a result of the capabilities of companies all over the world being able to capture the customers data relating to how to purchase or how the company manages its own financials. Evolution in software development has enabled this capacity. However, there is this constant debate around whether or not the same the software tools used to create the data capturing capabilities can be used for data analytics or do we need more dedicated software tools to achieve the same. One such tool is the SQL based database software, which essentially forms the backend for any operation. It is used to perform queries to get information from data sources. Audit Command Language is another tool, which is dedicated for only data analytics projects. Let us see the major differences between these tools , to settle which approach is better. 1. Easier Interface – The first advantage of ACL over SQL based too...

As I’ve reported many times…many of you do not even HAVE a marketing plan-at least not a documented plan you use to execute and measure sales and marketing success on a monthly basis. And most companies who do have a documented plan (I’m sorry to say) have not done the job they need to do in order to achieve big aspirations on limited budgets! There is a lot of waste in most marketing plans I audit. So I want to address those of you who have made the effort to develop a marketing plan. I want you to be the BEST that you can be! Have you reviewed your past successes and failures, evaluated your target markets, competition, and brand position? Have you established a structured sales process and marketing mix? Do you have an adequate budget allocated? Follow these three steps to my Marketing Audit process and make sure your marketing plan is ready for prime time: 1. Assign Auditor(s). If you are the main architect of your marketing plan/strategy, you shouldn’t be t...